This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Jackie Aina (FORVR Mood)
What are you known for & how did you get your start? I started my YouTube channel in 2009 while I was living in Hawaii and serving in the United States Army Reserve. At the time, YouTube was very popular and I had noticed the lack of inclusivity in the industry for Black women. I got so tired of feeling othered and decided to do something about it, so I taught myself how to apply all of these different looks that would work with my complexion on my channel without realizing the impact I was making. After some time, my following kept growing and growing, which I think has to do with my authenticity and being a voice for people of color, sharing my techniques for a wide variety of skin tones, and calling out the industry to make changes towards inclusivity.
What’s the brand: Candles and room sprays
Find it: FORVRMood.com and Sephora (both in-store and online)
Why did you decide to bring a brand into this crowded marketplace?
I launched FORVR Mood for fans who wanted to try things that I recommended and love things that I do, but are not necessarily into makeup. From a very young age, I always loved fragrances and it had been a dream of mine to create my own.
What makes the brand different?
FORVR Mood is luxury self-care that is also affordable and attainable to everyone. It’s all about things that make life easier and fill you with comfort.
Fun Fact: When I was young, my mother and I used to bond over fragrance. Those memories coupled with my love of fragrance served as inspiration in creating FORVR Mood.
Best seller: Cuffing Season
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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