This profile is part of the Glossy Pop Guide to Influencer-Founded Brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. More from the series →
Immigrating to Sweden from Chile, Babba Rivera’s identity plays a large part in her career. In her early 20s, she worked at Uber and launched the service in Stockholm. After great success as Uber’s marketing manager, Rivera was featured on Forbes’ “30 under 30” in the marketing field in 2015. Rivera launched her hair-care brand, Ceremonia, in 2020, after running her own brand marketing agency and working with unicorn brands. Ceremonia is a clean hair-care brand rooted in Latinx heritage. Its ingredients are sourced from South America.
Who: Babba Rivera (Ceremonia)
Platform: Instagram
What are you known for & how did you get your start?
I became known through both my career and sense of style. I was an early employee at Uber and got listed on the Forbes 30 under 30 list in the field of marketing at age 25. I worked with unicorn brands while running my own brand marketing agency before launching Ceremonia.
What is it: Hair care
Find it: www.Ceremonia.com, Net-A-Porter
Why did you decide to bring a brand into this crowded marketplace?
There was an incredible void in the market for authentic representation of the Latinx community. In addition to being the biggest and fastest-growing minority, it’s also a demographic that spends 46% more on hair-care products than non-Hispanics, yet there weren’t brands authentically representing this group.
Ad position: web_incontent_pos1
What makes the brand different?
The intersection of clean, high-performance formulas, mixed with its mission to celebrate the richness of the Latinx culture. Tapping into Latin American power plants and superfruits, working with Latinx talent in front and behind the camera, Ceremonia offers the very best of clean hair for all hair types through a modern and inspiring brand.
Fun fact to know?
I am one of only 58 Latinas to ever raise over $1M in venture funding. Ceremonia is on an exciting trajectory, experiencing 374% YoY growth and an average of 45% quarterly growth since launch.
Best seller: The Scalp Power Duo
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