How luxury retailers leveraged data and partner brands to compete for holiday shoppers Over the years, Neiman Marcus and Net-a-Porter have seen increased interest in their ultra-curated holiday product assortments. In turn, they've leveraged data and partner brands to keep their offerings buzzy and competitive.
Inside VF Corp’s plans for The North Face, Supreme and a circular economy In spite of its abrupt CEO departure on December 9, and its resulting lowered outlook for full-year 2022 revenue, apparel company VF Corp is not pulling back on its sustainability efforts. Staying values-driven, competitive and relevant is becoming ever more important for its brands as Gen Z becomes the dominant...
Inside Timberland’s collaboration strategy Nearly-50-year-old footwear brand Timberland, known for its rugged boots, is on a collaboration kick, recently rolling out innovative styles with fashion brands including Pangaia and Jimmy Choo.
Paris Hilton’s Y2K style is coming to digital fashion On Tuesday, Paris Hilton-owned 11:11 Media launched an avatar fashion collection described as a "love letter to Y2K style" on avatar platform Genies. The move taps the proven power of celebrity to drive value for digital wearables.
5 reasons Shein is the most popular brand in the world Ultra-fast-fashion brand Shein has become one of the most divisive brands in fashion due to its carbon heavy production style and overall lack of sustainability credentials. Now, it's the most Googled brand in the world, beating out Zara and Nike.
Lessons from RTFKT’s Cryptokicks drop: How brands can manage NFT holder expectations Web3 design studio RTFKT, which Nike acquired last year, launched its first IRL "smart" sneaker, the Nike x RTFKT Cryptokicks, during Art Basel in Miami on December 5. The launch, however, exposed a number of issues involving RTFKT's approach and the expectations of its NFT holders. Among them were the...
Inside Diptyque’s winning holiday strategy Inspiring unique scents, bespoke packaging and exclusive advent calendars, holiday is a big focus for the company that pays off.
Philips Norelco is using Roblox to market health to Gen Z In early November, Philips Norelco, consumer division of the Philips technology conglomerate, launched a "Movember" activation promoting men's physical and mental health on Roblox. At the same time, across its social media channels, the company rolled out health advice and information from a men’s health doctor. Since the start of the...
Forever 21 is selling clothing inspired by avatar best sellers One year since its launch onto Roblox, Forever 21 has expanded its Roblox affiliation by launching the F21 Metaverse Collection on its e-commerce site and in stores. The collection, released December 1, is the first to be inspired by its digital fashions that can be purchased on Roblox, pointing to...