Emerging acquisition and retention strategies brands are trialing now During a September 15 panel discussion during the LFW-adjacent Digital Fashion Week in London, organized in partnership with Epic Games, web3 experts with luxury brand clients spoke about the innovative acquisition and retention tactics brands are buying into now.
Susan Fang on leveraging AI for her London Fashion Week show Ahead of her London Fashion Week show, Fang discusses why she prioritized AI, and why balancing technology and creativity is a challenge for designers. She also talks about her collaboration strategy, having teamed with brands including Nike, Zara and Crocs.
Fashion Briefing: Brands contend with compliance and data as legislation becomes reality For fashion brands, the impact of sustainability legislation in the U.S. and the E.U. is no longer a far-off notion.
Ahead of its Milan show, Diesel is betting on web3 Ahead of its digital fashion show on September 20, the brand has introduced 10 digital fashion pieces, each based on a design developed by creative director Glenn Martens since he joined the brand in 2020. The first five pieces were available to purchase on Thursday, with the next five launching...
American Eagle launches ‘OMJeans,’ its biggest post-pandemic denim activation American Eagle is betting on back-to-school with its biggest physical activation investment since the start of the pandemic. Running in NYC on September 16-17, the "OMJeans" campaign features a 3D billboard in Times Square and an in-person shoppable denim exhibition of hundreds of mannequins that are posed on NYC’s High...
L’Oréal announces Climate Emergency Fund On Wednesday — during NYC's Climate Week, running September 17-24 — global cosmetics company L’Oréal announced the launch of its Climate Emergency Fund. The purpose of the €15 million ($16 million) endowment fund is to proactively support low-income and minority communities by developing resiliency in the face of climate disasters...
Phillip Lim is pre-selling an exclusive from his NYFW collection on Rakuten For his first New York Fashion Week runway collection after a four-year hiatus, fashion designer Phillip Lim of 3.1. Phillip Lim partnered with shopping platform Rakuten with the aim of making his collection more accessible.
Brands are betting on Gen-Z Olympic athletes Launched on Friday, the collaboration between sneaker brand P448 and Olympic hopeful skateboarder Yam Behar proves the power of an athlete-brand relationship that goes beyond a typical influencer deal. It's also resulted in a better technical product.
How Pangaia is innovating peer-to-peer resale Fashion brand and material innovation company Pangaia has been known for groundbreaking clothing concepts since its inception in 2018. Now, after integrating traceable digital passports into its products in 2021, it's introducing the first digital passport-enabled peer-to-peer resale platform.