More retailers are incorporating avatars into the online shopping experience to help shoppers determine their best fit. According to early findings, it not only helps them to buy smarter, but it also results in them staying longer on shopping pages and encourages repeat purchasing. In addition, it could alleviate the...
With the ongoing war in Ukraine now in its fourth week of the invasion, the U.S., UK and the EU have implemented a new wave of sanctions targeting the luxury goods market, from fashion to diamonds and cars. Local designers in Ukraine are calling for continued support from the international...
Paris Fashion Week has long held the status of the most traditional fashion week. But this season, even the most traditional week showed signs of evolution through bold calls for support for Ukraine on and off the catwalk -- namely, through Balenciaga's runway show and charity fundraising. It also tapped...
Fashion, across fields, has gone through a digital reckoning; from supply chain tracking to fashion design, most areas are now working with a new level of digital integration. One of the oldest professions in the field is fashion illustration, which is now encompassing NFTs. In realizing that digital, one-off pieces have...
The NFT-focused community World of Women announced on Tuesday that it is coming to gaming platform The Sandbox, for the first partnership of its kind.
Many fashion brands, including in luxury, have responded to the Russia-Ukraine war with statements and donations in the past week. Meanwhile, some, like Hermès, have pulled out of selling in Russia. Brands are struggling with how to help staff on the ground in Ukraine and in Russia. However, as carriers...
NFTs are fast establishing a clear presence in the fashion world, as more brands become aware of their utilities and interoperability, as well as the metaverse. Now, creators across social media channels are embracing them, too – although none are catering to Gen-Z users quite like Kayla Trivieri, known as...
Designers and fashion houses Milan Fashion Week were slow to respond to Russia's invasion of Ukraine on Thursday. Now, the fashion community is using its influence to enforce cultural and luxury sanctions.
Two emerging fashion weeks in the metaverse are taking different approaches, with one spotlighting fashion's old guard and one catering to new digital creators. This split is showing the difficulties of the industry in changing the way it is structured – with existing hierarchies enforced even in the metaverse.