Alibaba and Tmall are betting on AI to boost Singles Day sales This year, Alibaba's strategies for fueling sales on Singles Day, the biggest shopping event in China, include increasing technology integrations and catering to luxury consumers.
Is Stockholm beauty the next Stockholm fashion? In the Nordic countries of Denmark, Sweden, Norway and Finland, beauty brands are seeing success in DTC and, more recently, retail channels.
MAC Cosmetics aims to inspire the next generation of trans makeup artists Through its 29-year-old Viva Glam philanthropic program, MAC Cosmetics has a new initiative focused on educating and inspiring the next generation of trans makeup artists.
Fashion Briefing: Why the time is ripe for another Belgian fashion era This week, a look at the burgeoning Belgian design scene and the enduring appeal of the Antwerp Six, and their current impact on American fashion.
Phoebe Philo’s business model is based on limited collections and product drops The first collection, called the A1 Edit, consists of oversized leather coats, zip-up trousers, square-toed heeled loafers and angular, ironed shirts, as well as sunglasses and jewelry. The site malfunctioned shortly after the collection launched, and many items have sold out already.
TikTok Shop is driving sales for resale companies, even as fakes flood the platform For U.S. luxury marketplace MyGemma, which did $30 million in sales last year, TikTok Shop is its second-biggest revenue driver after its own website. The company resells luxury items like handbags and watches through its DTC site and on TikTok, where it has 15,000 followers. The company expects that 15%...
Google is pushing further into AR beauty Announced on October 25, Google is bringing the AR beauty features that were formerly only available on its app to its mobile browsing and web experiences. And for the first time, Google is letting customers try on hair color and foundation through augmented reality, and giving beauty brands the opportunity...
Rowan founder Louisa Schneider on creating an ear-piercing brand for Gen Alpha After working 20-plus years in investment banking sales and trading with a focus on retail companies, Louisa Schneider was inspired by her daughter to create the brand Rowan in 2018. Schneider realized that the ear-piercing category was focused primarily on fashion and convenience rather than the piercing procedure and healing...
What the Farfetch-Richemont deal clearance means for luxury e-commerce The E.U. decision was one of the biggest contention points holding up a deal that's set to unify tech-forward e-commerce company Farfetch and traditional luxury goods company Richemont. Antitrust rules typically prohibit agreements between market operators like Farfetch and YNAP that would restrict competition and abuse a dominant position in...