Texas and Florida are fast becoming epicenters for a new era of American fashion. 

By upping its focus on brand values and quality, and its link to popular culture, leisurewear brand Warm & Wonderful is rising to its iconic status once again after being worn by Princess Diana 40 years ago. Warm & Wonderful has done over $5 million in sales with over 20,000...

Fashion tech has evolved to include 3D weaving and million-data-point body-scan technology that ensure perfect sizes, and made-to-order items that reduce waste.

The e-commerce situation is changing after two years of pandemic-related sales increases. Consumers have returned to in-person shopping and are also reining in their spending habits with inflation.

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. As more people in the metaverse create digital versions of themselves, it remains to be seen whether these reimagined worlds will create a...

Fashion brand Samsoe Samsoe is expanding its sustainability focus by adding QR tags to its clothes. Facilitating easier resale through Meta’s marketplaces is the goal. 

As Pacsun develops an omnichannel metaverse strategy, its hope is to acquire young consumers and develop customer communities by engaging across platforms including Roblox and The Sandbox.

As more of the fashion industry is thinking about better defining core values to connect with their customers, mental health initiatives are becoming a priority. So during the month of May, or Mental Health Awareness Month, many brands are focusing on young people and their well-being to connect with their...

With an obby, or obstacle course in Roblox, brands like Rebecca Minkoff have been able to tap into games that have received 40 million visits on the platform.