Web3 brands are using TikTok and apps to reach mass consumers Brands are realizing that consumers aren't in-tune with innovative web3 concepts, leading many to reign in their tools, marketing and language to engage the everyday shopper. Web3-native fashion brand RSTLSS, created by London-based designer Charli Cohen, is leveraging apps and TikTok to bring groups including Roblox gamers and trend-setting teens...
Glossy 101: What is green hushing? Fashion companies are aiming to avoid allegations of greenwashing after years of outcries and lawsuits, ushering in green hushing as a new corporate practice.
How new legislation will affect fashion brands in 2023 Legislation is coming for brands and fashion businesses this year, ending a long history of self reporting and regulation for the fashion industry on its climate impact. Some of the legislation is set to impact brands as early as the spring and will affect them in different ways across the...
A look back at the year in metaverse fashion activations There was much movement across fashion and the metaverse in 2022. That included the first Metaverse Fashion Week, the launch of phygital events and garments, the explosion of fashion on Roblox, and the realized importance of virtual communities for brands.
Will YouTube Shorts become fashion and beauty’s top social platform? Launched in 2021, YouTube Shorts now has over 1.5 billion global monthly users who drive more than 30 billion views per day. According to fashion companies using Shorts, the short-form videos are effective at getting eyes on their longer-form content and big-investment events. And Shorts are set to become a...
How luxury retailers leveraged data and partner brands to compete for holiday shoppers Over the years, Neiman Marcus and Net-a-Porter have seen increased interest in their ultra-curated holiday product assortments. In turn, they've leveraged data and partner brands to keep their offerings buzzy and competitive.
Inside VF Corp’s plans for The North Face, Supreme and a circular economy In spite of its abrupt CEO departure on December 9, and its resulting lowered outlook for full-year 2022 revenue, apparel company VF Corp is not pulling back on its sustainability efforts. Staying values-driven, competitive and relevant is becoming ever more important for its brands as Gen Z becomes the dominant...
Inside Timberland’s collaboration strategy Nearly-50-year-old footwear brand Timberland, known for its rugged boots, is on a collaboration kick, recently rolling out innovative styles with fashion brands including Pangaia and Jimmy Choo.
Paris Hilton’s Y2K style is coming to digital fashion On Tuesday, Paris Hilton-owned 11:11 Media launched an avatar fashion collection described as a "love letter to Y2K style" on avatar platform Genies. The move taps the proven power of celebrity to drive value for digital wearables.