With the majority of Roblox players (67%) under the age of 16, Happy Nation is targeting a specific Gen -A tween market through a Roblox obby launch. The launch comes in the form of three Roblox obbys, or obstacle courses, themed around the brand's pillars of community, empowered giving and...
Over the last three days, beauty conglomerate L’Oréal exhibited at Viva Tech in Paris alongside giants like Meta and LVMH, spotlighting customer-specific innovations like the YSL Sur Mesure virtual lipstick try-on tool and the YSL Scent-sation experience. The company's presentation also featured customized consultations through SkinCeuticals and personalized skin care...
Amid price increases caused by the invasion of Ukraine, a shortage of stones, and young consumers' growing interest in digital and sustainable production, the diamond industry is facing new challenges. Vrai and The Clear Cut are offering solutions in the form of lab-created diamonds and NFT product passports.
Since landing at TikTok two years ago, Kristina Karassoulis, head of luxury partnerships, has seen the way brands have changed their approach to the platform. Namely, they're now adding value by digging into entertainment to connect with the consumer. Luxury fashion companies like Gucci and Burberry are winning the TikTok...
With digital fashion, trend-led design, which is the culprit of overproduction, could transition to a purely virtual field, allowing for the fashion industry to focus on quality and longevity across look and price points.
The Copenhagen Global Fashion Summit, organized by the non-profit Global Fashion Agenda, has become a key event on the fashion calendar. With brand presence from Kering, Bottega Veneta, Ralph Lauren, Mulberry and Ganni, as well as incubators and innovators, this year's two-day event underscored that brand collaboration and alliances are...
Resale is eclipsing e-commerce, which is taking a nosedive as more people go back to in-store shopping. On-site at the Global Fashion Summi, Glossy talked to Dounia Wone, Vestiaire Collective's chief sustainability and inclusion officer, about the key takeaways the event has presented for the resale space.
With Kim Kardashian partnering exclusively with Balenciaga, other luxury brands may want to adjust their ambassador strategy to reflect a committed relationship between a brand and an influencer
In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.