With its first nationwide empties program, dubbed Beauty (Re)Purposed, Sephora is hoping to reduce the amount of hard-to-recycle packaging waste going to landfill.

Gen Z is set to account for nearly two-thirds of secondhand purchases in the next five years, according to the April 2023 report from resale company ThredUp. American Eagle is trying to facilitate accessible resale shopping for this customer by selling secondhand products through a Snap AR store. Previous AR stores...

As Parisian cool-girl brand Sézane celebrates 10 years on the market, founder Morgane Sézalory discusses how it's changed over the years and what it's doing to continue its success and expansion in the U.S. market.

Set to take place from June 12-16, the immersive virtual beauty festival will run across immersive platforms Spatial, Roblox and Decentraland under the same banner of interoperability as this year’s Metaverse Fashion Week. The Week will also include global physical brand events. 

Thirteen-year-old accessories brand Cuyana launched, Made With Air, labeled as "the world’s first true zero-impact collection," on April 1. Its announcement led to the brand's social accounts seeing a 130% increase in content interaction and an over 100% increase in accounts engaged, compared to its other campaign activations.

Sustainability-focused multi-brand retailer Wolf & Badger is on track to hit $100 million in sales this year through a focus on in-store brand activations, a marketplace model and a growing TikTok presence. 

Multinational consumer goods company Unilever, which owns brands ranging from Dove to premium Tatcha and Hourglass Cosmetics, has used machine learning since the 1950s. Now, it's developing robotics and AI for use in product testing and development.

On Thursday, Pangaia and Natural Fiber Welding launched Air Gilet, a first-of-its-kind, leather-like puffer vest. The style's interior features Pangaia’s organic cotton fleece as the lining and its FLWRDWN as the filling. Meanwhile, its exterior is made from a newly reformulated and thinner version of Mirum, the plant-based leather alternative previously...

Generative AI-produced pictures of imaginary Nike collaboration sneakers have circled social media for weeks. But that's just one example of how AI can be used in fashion; its uses are already valuable and vast, spanning marketing, engineering and immersive experiences.