Mersea launches denim in bid for customer loyalty Launching denim is considerably risky for brands. For one, its return rates are among the highest of any fashion category. But at the same time, it can facilitate great brand loyalty. Once customers find a denim style they like, they tend to return to the same brand to buy their...
Returns, brand longevity and emerging marketing channel advice from the Glossy Executive Roundtable On Wednesday, along with Hervé Léger, Glossy hosted the latest Glossy+ member-exclusive Executive Roundtable event, at Hervé Léger's showroom in NYC's Empire State Building. Attendees included dozens of executives from fashion brands, retailers and agencies, who participated in a lively discussion about the challenges facing the industries and the strategies...
Civil Pleasures wants to make cigars fashionable Is it possible to make cigars chic in a largely non-smoking society? Cigar brand Civil Pleasures is trying to do just that, including by inviting people from the fashion industry to be part of its debut marketing campaign.
From Tube Girl to Sophia the Robot: Inside Boss’s tech-fueled runway show Ahead of the brand's September 22 fashion show in Milan, Boss's marketing and set design teams leveraged AI and technology to pull off their vision for a “Techtopia” setting. The office-style spring 2024 collection, along with the technology-led set, were meant to represent the workplace of the future where AI, nature...
As Amazon attracts Coach, the platform is becoming a fashion brand hotspot On September 29, Coach started selling on Amazon. The company follows Levi Strauss & Co., Gap and Victoria’s Secret & Co., which have all set up shop on the site since 2019.
Macy’s chief merchandising officer Nata Dvir on launching private-label brands ‘anchored in insights’ Macy’s chief merchandising officer, Nata Dvir, is leading the company's private-brand evolution. The department store is rethinking its portfolio of private label brands across all product categories, including men’s, women’s, kids and home. That includes adding, refreshing and editing brands through a new customer-centric strategy.
Inside the store-focused global expansion plans of Sunspel’s new CEO Last month, Sunspel, the 163-year-old British luxury brand best known for its James Bond-beloved polo shirts, announced a new CEO, Raul Verdicchi. Verdicchi, who has experience at luxury brand Ermenegildo Zegna and racing brand Alpha Tauri, marks the first leadership shift since the brand was bought out by former CEO...
Introducing the ‘Is This the Metaverse?’ podcast, exploring how brands including Coach are tackling the metaverse opportunity In episode four of the "Is This The Metaverse?" narrative podcast, Glossy international fashion reporter Zofia Zwiegliska spotlights the brand opportunity, when it comes to fashion in the metaverse.
Fashion Briefing: With smart glasses showing new potential, fashion is set to play a key role in the adoption of multimodal AI Google Glass is remembered by many fashion fans as a sci-fi-like accessory that made a gimmicky appearance on a 2012 Diane von Furstenberg runway. But fashion shouldn’t be as quick to dismiss the next iteration of smart glasses. That's because multimodal AI is taking them to the next level.