Fenty Beauty is bringing e-commerce to Roblox with a shoppable lip gloss experience, blending gaming, community and physical product drops to reach Gen Alpha where they play.

In this week’s Luxury Briefing, I speak to The Clear Cut founders about how AI is helping the brand with diamond forecasting and sales. In addition, what it takes for a brand to be successful at Bloomingdale’s, according to Australian brand Leo Lin. Also, Aeffe and Marcolin earnings, and executive...

When Laure Hériard Dubreuil opened The Webster’s first location in Miami in 2009, she wasn’t following retail convention. She was creating a space where designer storytelling could be preserved, elevated and presented with intention.

At the 2025 Met Gala, designers like Sergio Hudson and brands from Louis Vuitton to Lacoste used the red carpet as a proving ground for cultural credibility and commercial impact. The event offered a fashion brand blueprint for turning visibility into business.

Gymshark revives its cult Onyx line with a theatrical NYC pop-up as it prepares to open a four-floor U.S. flagship and navigates a major business restructure.

In this week’s Luxury Briefing, Mytheresa’s chief customer experience officer, Amber Pepper, shares why the luxury e-retailer hosted a Pucci activation in Austin. In addition, U.K.-based lingerie brand Bordelle discusses its U.S. strategy amid tariffs. Also, Lyst Index insights and news to know.

Puma is doubling down on emotional storytelling, community-driven launches and retro icons like the Speedcat. Its Go Wild campaign and London flagship are also intended to reboot the brand for a new generation.

As tariffs rise and regulations tighten, fashion companies like Stripe & Stare, Vestiaire Collective and eBay are embracing sustainability and circularity, driving innovation ahead of 2025’s key E.U. and U.S. policies.

Kering struggles, Louis Vuitton raises prices, and Another Tomorrow’s Vanessa Barboni Hallik shares how the brand is scaling sustainability with tech and traceability.