Moroccanoil’s Carmen Tal: ‘The way the consumer is going to the salon has changed’ "Now, you can straighten your hair, you can cut your own hair, you can do anything you want at home. We live in a busy world, and people don't have a lot of time to go to the salon. On top of that, we went into the pandemic where we...
Instagram jewelry brand Ana Luisa opens first brick-and-mortar store After co-founders Adam Bohbot and David Benayoun created the direct-to-consumer jewelry brand Ana Luisa in 2018, they immediately set their sights on global brand awareness. The first step was building up their social following and e-commerce business, and a store finally followed with a soft opening in November and an...
2 fragrance experts dish on the best Valentine’s Day scents For a preview of the fragrances expected to be hot gifts this Valentine's Day Glossy spoke with two rising stars in the fragrance world, Phlur's creative director Chriselle Lim and Brianna Arps, founder of fragrance brand Moodeaux.
My Body Care Routine: Act+Acre founder Helen Reavey’s secrets to thick, full hair For this week’s body-care conversation, Glossy sat down with Helen Reavey, celebrity trichologist, hairstylist and founder of 6-year-old clean hair-care brand Act+Acre. Reavey has worked for more than 15 years as a stylist for some of the biggest names, including Harry Styles, Sarah Snook and Hillary Clinton, and she's cemented herself as a...
With new Chance ad campaign and game, Chanel targets Gen Z Appropriately titled "The new Chance campaign," the 30-second video is a colorful and playful ad for one of Chanel's most iconic fragrance collections. Chanel has also released an accompanying mobile app game.
These viral magnetic lashes are gaining traction as an ‘it’ beauty item We're only a few weeks into the new year, but a new beauty product has already taken over TikTok's For You page: Wosado's magnetic eyelashes.
How Macy’s is using personalization to retain customers Under leadership of Bennett Fox-Glassman, Macy's svp of customer journey, the retailer is dedicating more resources to better understanding consumer behavior, in order to increase brand loyalty and ultimately drive sales.
California Naturals founder Shelby Wild: In mass retailers, ‘the focus is on clean’ In July 2023, Wild unveiled California Naturals, a clean hair-care brand that launched direct-to-consumer and with exclusive distribution at Target. Compared to her previous hair-care brand, Playa, she's taking a different approach to hair care.
Ashley Tisdale on transitioning from actress to wellness brand founder Being Frenshe has had its fair share of TikTok virality due to the success of its hero products, the Body Serum Sticks, which have magnesium on the ingredient list. And in June, the brand won two Self Healthy Beauty Awards for its body lotion and body oil. Tisdale credits Being...