Goop’s sold-out vibrator is back On Valentine’s Day, Goop launched its first vibrator. It sold out within less than 24 hours.
Snif is reinventing perfume for young online shoppers Founded by Phil Riportella and Bryan Edwards, Snif calls itself a “direct to consumer solution to buying fragrance,” which the co-founders said no brand has mastered. “We consider ourselves to be a counter industry or counter-counter culture."
The #cheapestthing Chanel sells is going viral on TikTok Meet the latest trend on TikTok: buying the #cheapestthing from luxury brands like Chanel, Gucci, Prada, and Hermès.
Beauty brands are selling merch to foster community Wearing merch -- whether it’s repping a band, a restaurant or a brand -- has always been a quick and easy way to showcase one's allegiance. It serves as a public declaration of membership to an unofficial club. “People like to support brands that they believe in and that share...
Meet Muneeb Shah, the dermatology resident with 6 million TikTok followers While everyone’s lives changed in quarantine, not everyone became a TikTok sensation. Then there's Muneeb Shah, a dermatology resident at Campbell University in North Carolina, who's about a year shy of becoming officially board-certified. (In short, Shah has finished medical school, but has not yet finished his residency.) He posted...
Lizzo partners with Dove to ‘transform social media’ Lizzo was on a livestream with Dove to discuss her involvement in the brand’s ongoing Self Esteem Project, which first launched in 2004. Through this partnership, the two parties hope to “transform social media into a more positive and empowering place for the next generation."
Sustainability goes mass: The brands making eco-friendly more affordable and understandable Bybi is one within a group of sustainability-focused brands that recently debuted at Target. They also include Gen-Z-focused, affordable makeup brand PYT; Hey Humans, a collection of personal care products co-created with Jada Pinkett Smith and her family; and Anomaly, a hair-care range co-created with Priyanka Chopra Jonas.
Nazanin Mandi’s transformation from lingerie model to lingerie brand founder The multi-hyphenate just launched Elle Reve, a small edit of multi-functional items that are priced $22-$182 and sold on the brand’s DTC site.
For E.l.f. and Hipdot, food collaborations are proving successful The idea of an eyeshadow palette inspired by Easter candy, or a chain restaurant known for its burritos, may seem strange. But for digitally savvy brands like E.l.f. and Hipdot, it’s proving extremely successful — both with regard to sales and social engagement.