August launch roundup: 5 beauty brands to know August is typically a sleepy month, when most people are on vacation or gearing up for back-to-school. But that wasn't the case for beauty brands this month. Heavy hitters chose to tackle big launches, including Amyris with, not one but, two celebrity brands.
TikToker Hannah Schenkler on her viral post that popularized crossover leggings All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. The story of how Aerie’s crossover leggings went viral is the stuff marketers’ dreams are made of. In November 2020, 19-year-old Hannah...
Why Clinique’s decades-old Black Honey “Almost Lipstick” went viral on TikTok The products that go viral on TikTok often seem to come out of nowhere. A stroke of pure luck, an impressive, visible before-and-after or the stamp of approval of a big, trusted influencer can catapult a product from obscurity to sold out in a few hours. For Clinique's Black Honey,...
In the DMs with Rosie Huntington-Whiteley While the launch of another celebrity beauty brand may induce an eye roll, for some, beauty fans are paying close attention to Rose Inc., Rosie Huntington-Whiteley’s new skin-care and makeup brand, which officially goes on sale today.
‘Modeling is a 20-year-old’s business’: Niki Taylor on being a repeat CoverGirl Niki Taylor was just 17 when she became a CoverGirl for the first time — and now, as nostalgic beauty takes its hold on the industry, the brand has signed Taylor once again. This time, she's the face of its Simply Ageless franchise. Taylor spoke with Glossy Pop from her...
The editor-to-founder pivot is catching on in beauty Editors launching their own brands has become an increasingly common trend, though their founding stories vary. The brands stem from side hustles or side-hustles-turned-full-time-gigs, and at times, they're created with mega-corporations, like Revlon.
‘The White Lotus’ costume designer Alex Bovaird on Gen-Z and LA style Since early July, HBO's "The White Lotus" has dominated the cultural conversation. We’ve been enamored of the resident cool girls on the show, Sydney Sweeney’s Olivia Mossbacher, and the friend-she-brought-on-vacation, Brittany O’Grady’s Paula. Their style is a little grungier than the other designer-clad vacationers at The White Lotus.
Influencer Deepica Mutyala’s brand Live Tinted launches on QVC When Deepica Mutalya first went viral, she was a senior manager of brand development at Birchbox. In a YouTube video, Mutalya demonstrated how to use red lipstick to conceal dark undereye circles on her South Asian skin. Today, Mutalya has 352,000 followers on Instagram, 290,000 on YouTube, and a successful...
Addison Rae and Item Beauty make their Sephora debut Addison Rae Easterling is having a big month. The TikTok darling’s first film, Netflix’s “He’s All That,” will premiere on August 27. That's just about two weeks after Item Beauty, where she is chief innovation officer and co-founder, is launching in all Sephora stores and online. It will also launch...