Glossy Pop Newsletter: Who is Matilda Djerf, and why is TikTok obsessed with her hair? We need to talk about Matilda Djerf’s hair. Though perhaps nothing out of the ordinary, at first glance, it is, unquestionably, beautiful. Djerf has long blonde waves and face-framing curtain bangs that shape her full cheeks. And TikTok is obsessed.
Exclusive: Peyton List launches Pley Beauty Peyton List is well aware that celebrity beauty brands are launching more frequently than ever, but, she said, there weren't as many when she started working on Pley Beauty over two years ago. List founded the brand, which launched direct-to-consumer on Wednesday, with Creative Beauty. the new incubator created in partnership...
The Nue Co brings its ingestible and topical supplements to hair care The latest brand to join the conversation is The Nue Co, known for products like its Pre/Probiotic, its functional fragrances and its Skin Filter supplements, which claim to provide an ingestible alternative to retinol. The brand first launched in Sephora in August, demonstrating the continually blurry line between beauty and...
In the DMs with Laura Lee In 2013, Laura Lee was living in Alabama, working as a full-time medical assistant and going to night school for marketing. And that's when she had a "what-the-fuck-am-I-doing-with-my-life? moment," as she tells it. "I didn't want to do any of these things," she said. "So I was like, 'I have...
Glossy Pop Newsletter: Rich moms and expensive brunettes — how social media is redefining luxury On January 10, TikToker Charles Gross (888,000 followers) posted a video response to a comment: “hey charles I have a question: what is something not widely considered luxury that you find luxurious? love you and your content!!!” In his signature ASMR-esque voice, Gross responded. Here’s a summary: “Individuals that carry...
Mario Dedivanovic on creating a makeup mirror for ‘the younger generation’ If you’re going to launch a makeup light, there is perhaps no better partner than Mario Dedivanovic -- aka, the man behind makeup brand Makeup by Mario and Kim Kardashian West’s entire makeup aesthetic. Kelly Mondora, founder of a new beauty-focused lighting company, Ilios, enlisted Dedivanovic as a co-founder before launching...
Maybelline’s new Curl Bounce mascara was designed for Gen Z We spoke to Jessie Feinstein, svp of U.S. marketing at Maybelline, about how the brand went about targeting a younger generation.
Glossy Pop Newsletter: How TikTok democratized retinol Calling retinol a trend wouldn’t be quite right. The ingredient has been dermatologists’ favorite thing (aside from SPF) for decades. Still, it does seem to be having a moment. A combination of factors seems to be contributing. There’s social media, which has democratized access to information, not to mention the...
In The DMs with Addison Rae Since her brand Item Beauty launched in August 2020, Addison Rae, 21, has only put a larger stamp on the beauty industry. In celebration of her latest beauty endeavor, we caught up with Rae — and got a peek inside her DMs.