Hyram Yarbro's Selfless by Hyram is in the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.

On TikTok, there is a niche for everything. And while makeup and even some skin care can provide a visual transformation -- transformation being one of the biggest keys to TikTok success for beauty brands -- perfume does not. That said, there is a growing and extremely engaged community on...

And after cocooning for much of 2021, OG influencer Chriselle Lim is ready to reintroduce herself, complete with a (mostly) new brand, Phlur, (re-)launched today. 

The brand’s new campaign, launched today, aims to initiate conversations around these key themes, using the nostalgia of the magazine cover.

Starface has tapped college football player Kayvon Thibodeaux, who is projected to be a top pick for the 2022 NFL draft. The 21-year-old is a recent alumnus of the University of Oregon, where he played for the Oregon Ducks. He is now also a shareholder in Starface, which launched in...

To hear Charles Gross talk about fashion is to see the industry with rose-colored glasses. His passion and optimism are so apparent, and his excitement around attending his second season of NYFW is so palpable, it makes you want to go along for the ride. So, here's the next best...

For the past three seasons, Madewell campaigns have asked one question: “What are you made of?” None of the campaigns have featured traditional fashion models or fashion influencers.

At its best, street style serves a purpose. It's not just to drum up envy in the viewer, but it's also to inspire. And, if the featured pieces are tagged or otherwise identifiable, it can spur significant sales.

Since 2020, claw clips have been on the rise once again. According to data analysis firm Spate, growth of claw clips will continue at a rate of +49.1% in the next 12 months, according to directional data.