Model Madison Headrick launches a beauty brand catered to travelers In November, model Madison Headrick introduced her brand, Care.e.on (pronounced 'carry on'), to the U.K. market. Edward Enninful, British Vogue's editor-in-chief, is a close friend of Headrick's and connected her to the magazine's editors. The resulting story on the brand gave it an unusual jumpstart on international sales.
Tatcha’s experiential, meditative pop-ups are driving sales Tatcha is taking an IRL & URL approach to marketing its Forest Awakening body care collection which first debuted in late 2022.
Fig.1 enters CVS with a micro-influencer campaign A little less than two years after launching, direct-to-consumer skin-care brand Fig.1 announced its debut at more than 3,200 CVS stores nationwide on Monday.
Glossy Pop Newsletter: The Bold Glamour filter and just how far fake beauty can go Over the weekend, a new filter took over TikTok — the "Bold Glamour" filter, which has already been used on 9.5 million videos. The hashtag #boldglamour has 214 million views — and its also worth noting that the hashtag #boldglamourfilterlooksweird has 53,000.
Futurewise founders on the importance of omnichannel — and Target — for reaching Gen Z On February 5, Futurewise debuted at Target. The skin-care brand, co-founded by Julie Schott and Brian Bordainick, launched in November with the plan to bring a brand identity to the practice of slugging.
Glossy Pop Newsletter: The return of the boob job — among Gen-Z influencers, anyway Suddenly, and all at once — boobs are back. Allow me to explain. In the past week or so, I was scrolling TikTok, as it is my literal job to do, DM-ing videos back and forth, when my friends and I noticed ubiqutious talk of a procedure we hadn't heard...
The showerhead is the body-care trend’s next frontier The hashtag #everythingshower has 89.5 million views on TikTok. It refers to a shower in which one does, of course, everything, including hair washing, body shaving, and pre- and post-moisturizing routines. Several new brands are now hoping to become part of that ritual in an interesting new way.
With first-ever beauty-college collab, Hally is targeting students Gen Z-focused Hally, the at-home hair-color brand, launched 100 new brand ambassadors on Tuesday, and they're all students at Baylor University. The noise they're set to make on social media is one step in a multi-pronged marketing plan centered on college students. The students have social followings ranging from 1,000-200,000.
Glossy Pop Newsletter: Glow Recipe hosts first brand trip, amid plans to remain skin care’s buzziest brand Glow Recipe kicked off the year with its first-ever brand trip. From February 2-5, it flew six mega-creators and their plus-ones to luxury resort Amangani in Jackson Hole, Wyoming.