Before the coronavirus pandemic became an international health crisis and upended all global economies, beauty brand incubators were flying high. Turnkey operations like Luxury Brand Partners, Maesa, Beach House Group and SOS Beauty were equipped with the know-how to quickly make exclusive or made-for-retailer lines and were seen as instant...

As DIY beauty surges, shoppers are become more confident in their at-home abilities. Now, brands that fall in tertiary categories, like hair extensions and eyelashes, are seeing a boom.

No beauty-wide set of best practices for re-opening have been set. The National Retail Federation instituted its own set of guidelines for U.S.-wide store re-openings, but none of the recommendations -- which cover curbside pick-up, social distancing and reduced occupancy -- address beauty's core issues like product trial and testing,...

On Thursday, the company released full fiscal year and fourth quarter results, ending March 31, 2020, which saw net sales increase by 6% to $282.9 million and 13% to $74.7 million, respectively.

Shortly after Ulta opened 180 stores on May 11 (and launched curbside pickup in more than 700 locations), Sephora announced on Tuesday that it will open 70 stores across 13 states including Arizona, Colorado, Indiana, Texas and Georgia.

As beauty companies try to make sense of their playbooks in light of coronavirus, Leonard Lauder's “lipstick effect" repeatedly comes up. While U.S. prestige beauty products saw a 14% year-over-year decline in sales in the first quarter, according to NPD Group, the uncertainty of the next seven to potentially 24 months...

Despite the still-tenuous retail environment, luxury CBD company Lord Jones is planning to debut a new CBD sister-brand with Kristen Bell, called Happy Dance. Scheduled to launch in September via direct-to-consumer, Happy Dance will cross both the skin-care and personal care categories, like Lord Jones, but will be sold at...

Shortly after launching in fall 2015, Facebook Live lost its edge because Instagram's slew of features such as Stories, Live and even IGTV took precedence among beauty brands and influencers. But as coronavirus has put a fire under the beauty set for all things Live, renewed interested in Facebook Live has...

Ever since Glossier launched in 2014, "community" has become beauty's biggest buzzword. What first was a niche brand strategy was adopted by legacy and heritage players, and new brands and products were subsequently developed to satisfy communities. Their marketing, imagery and communications strategies followed suit. But amid the coronavirus pandemic,...