Sweatpants are a best-seller for Mack Weldon in normal times. But unsurprisingly, they're especially popular as many Americans have seen their commute to the office replaced by yet another day working at home. "A lot of people are wearing sweatpants, that's for sure," Mack Weldon CEO and founder Brian Berger...
Korean beauty companies had been expanding internationally in recent years, but one of them, AmorePacific, has predictably turned to ecommerce to deal with the global closures of brick-and-mortar stores. "Ecommerce was already very top of mind for us," Jessica Hanson, the brand's U.S. president and general manager said on the...
Fashion designer Nicole Miller knows her brand is best known for its dresses, and she sees the pandemic as one more reason to diversify her product line. "[We're] trying to become more of a lifestyle brand, giving our customer a broader range of things to choose from," Miller said on...
Beautycounter isn't your typical retailer. Given its network of roughly 50,000 independent consultants marketing and selling their products, company founder and CEO Gregg Renfrew feels "an enormous sense of responsibility to make sure that we are operationally sound," she said on the Glossy Beauty Podcast.
For apparel sales, under the pandemic, different items are suffering different fates. Swimwear sales are at a halt, while lingerie and sleepwear are doing much better. Morgan Lane knows this first-hand, specializing in all three of these categories. "Our wholesale stores obviously have been seriously affected. One of the biggest...
RéVive Skincare CEO Elana Drell-Szyfer has been in the beauty industry long enough to weather past global crises. "I've lived through them all," she said on this week's episode of the Glossy Beauty Podcast, in reference to the 9/11 terrorist attacks and the 2008 financial crisis. The company is still...
If much of the retail industry is feeling squeezed by the coronavirus pandemic, outdoor apparel may be especially hard hit. "It's been kind of a mix," Jeff Johnson, co-founder of outerwear brand The Arrivals, said on the Glossy Podcast. "Sales, even traffic, has been lower." Johnson still manages to find...
Sylvie Chantecaille has no illusions about the commercial difficulties presented by the coronavirus pandemic. "Basically our business went dead overnight," she said about her eponymous prestige beauty company, Chantecaille, where she serves as president and CEO. At the same time, the company's forced focus on e-commerce has seen that side...
For Rebecca Minkoff, the coronavirus pandemic is a chance for her namesake business to accelerate pre-existing plans. That starts with reexamining the brand's dependence on its own brick-and-mortar stores versus wholesale. "We always had a plan to have the ratios be more equal, and I think this has forced that...