The coronavirus pandemic has created more uncertainty for brick-and-mortar locations, but it's an opportunity for companies to ramp up the expertise and service stores were known for online. "That is not going away," Unilever Prestige Group CEO and evp Vasiliki Petrou said in regard to virtual consultations and other digital...

In a three-week period shortly after the pandemic outbreak, Richer Poorer sold three times as many sweatpants than in all of 2019. That was a small part of an overall trend for the basics clothing brand: The first five months of 2020 have greatly boosted online sales, transforming it into...

When Murad CEO Michelle Shigemasa turned the skin care company's focus onto direct-to-consumer sales last year, it was with the goal of getting to 50% DTC within five years. Now Shigemasa estimates a much faster timeline: "frankly, I think that'll happen in the next two years, max," Shigemasa said on...

Brideside co-founder and CEO Nicole Staple predicts there will be a wedding boom as the threat of coronavirus subsides. But she isn't sitting back and waiting for the upswing. "We decided on a Thursday to shut down our showrooms that weekend, and by Tuesday, we had a fully launched virtual...

Biologique Recherche is built on exclusivity. The French skincare company's products are only available in spas and on its site, where prices are hidden for viewers who aren't logged in. That might seem like a tough sell in a world where brick-and-mortar is shut down and every brand is multiplying...

“I think I’m going to come out of this as a rebel, because I’ve been really analyzing the business and what I want to do, and there are so many things I want to change in order to survive this and to make the business profitable,” Alonso Rojas said on...

Hair and wellness company Nutrafol has reacted to the pandemic by creating a direct-to-consumer platform for the hundreds of doctors and stylists they've partnered with. "We did this in about three weeks. And this platform really enabled product sales in the professional channel while salons and offices are closed," Tsetis...

Frame co-founder Jens Grede thinks the fashion industry should react to the pandemic with an idea also reflected in politics: bringing manufacturing back to the U.S. "Fashion brands have to carry less inventory. For that to be possible, we have to be able to turn inventory faster than we've done...

Biossance president Catherine Gore looks at skin care as as medically significant as opposed to merely something customers have as a treat. "Our skin is our largest organ, and it's also our first line of defense against outside aggressors," Gore said on the latest Glossy Beauty podcast. Customers may be...