From MMA fighters to gold medalists, beauty embraces strong female athletes It’s no longer just activewear brands signing strong female athletes for endorsement deals as beauty brands get on board.
TikTok, Stepchickens and Gen-Z yellow: How clean beauty is reaching a younger audience The clean beauty category, which has been especially popular with millennials, is finally training its sights on Gen Z, adjusting marketing strategies, branding and price to meet their demands.
‘TikTok is pretty much the game’: How Peace Out Skincare is driving ‘exponential’ DTC sales “Our team became very nimble, and we just started monitoring our data every single day and changing as that data came in.”
Spas reopen with stringent safety protocols Spas allowed to do business again in New York City as part of Phase 3 of the Covid-19 reopenings are navigating a brave new world.
Lacoste and Adidas pledge to cut forced Uighur labor from supply chain As a growing body of research connects China's forced detention of Uighurs to the supply chain of the world's largest fashion companies, a new campaign to pressure brands is gaining momentum.
L’Oréal Group bets on livestream shopping in North America The beauty industry’s foray into shoppable livestreaming continues in North America as a growing number of brands are adopting the feature.
Quarantine hair loss could be driving ‘hair wellness’ sales As women’s lifestyle publications like Cosmopolitan and Shape have provided anecdotal evidence of the trend of quarantine-induced hair loss, interest in hair-loss products has risen during the pandemic.
Beauty brands join Facebook and Instagram ad boycott As the Stop Hate for Profit campaign gains momentum with over 120 brands now participating, beauty is stepping up to halt its advertising on Facebook and Instagram.
MAC Cosmetics joins beauty’s embrace of the drop Capitalizing on scarcity, exclusivity and more than a little bit of FOMO, streetwear’s classic drop model is becoming more mainstream in beauty.