As the beauty industry has seen an influx of mentorship programs supporting Black-owned brands, Sephora’s 5-year-old Accelerate program kicks off with an emphasis on diversity.

Clorox's wellness DTC brand Objective launches a new brand look today, including an updated logo, packaging and website to widen its age range appeal to include the millennials that have been the core of most DTC brands’ strategies.

As wellness and beauty startups are launching new products to address growing concerns around product safety for pregnancy, DTC maternal supplement brand Perelel is the latest to hit the market.

As brands launch campaigns in celebration of National Hispanic Heritage Month, Latinx influencers say more work needs to be done with industry inclusivity. 

On September 10, the lifestyle guru launched her Martha Stewart CBD wellness line in partnership with Canada-based CBD company Canopy Growth Corporation. Sold online through Canopy’s site, the collection of flavored oils, softgels and gummies is very on-brand for Stewart. The products are inspired by French pâte de fruit as...

For Gen-Z startup Juno & Co., SpongeBob and TikTok have paved the way for its expansion into skin care.

Long the go-to for wedding and home decor mood boards, Pinterest is rolling out a set of features tapping into the power of influencers that fuels other social platforms' success. 

As the fate of TikTok in the U.S. continues to hang in the balance, brands have been forging ahead with campaigns to earn engagement numbers among Gen Z. 

Beauty subscription brand Ipsy has launched a new partnership with Khloé Kardashian in an appeal to its core millennial base.