Google and Snapchat turn to beauty tech for AR makeup try-on As the pandemic renders physical beauty product testing a thing of the past, top tech giants are doubling down on virtual makeup try-on to drive e-commerce sales.
Travel retail’s lost year Pre-pandemic, travel retail was flying high -- but that has ground to a halt in 2020.
Clean beauty’s big glow-up: Juice Beauty partners with Kate Bosworth One of the first U.S. clean beauty brands, 15-year old Juice Beauty has evolved from Whole Foods staple to celebrity favorite as it launches a new partnership with Kate Bosworth.
Beauty enthusiasts’ ‘dupe’ fixation now comes in app form Popularized by beauty YouTubers, the search for the perfect beauty “dupes” has been streamlined with a mobile app.
Goodbye to blowouts: The U.S. market for hair tools and appliances declined in 2020 The U.S. market for hair tools and appliances declined by 1% in 2020, brought down by a slump in blow dryer purchases.
From Travis Scott to Supreme: What drove 2020’s most-hyped beauty products Collaborations like Supreme x Pat McGrath and Travis Scott x Byredo, as well as viral TikTok trends, helped create a craze for cult beauty products this year.
Holiday 2020’s ‘it’ beauty gift: The advent calendar A cult gift in the U.K. for the last half-decade, the beauty advent calendar and its surrounding craze have come to North America.
The DIY lip-gloss trend that’s taking over TikTok TikTok’s lightning-fast viral growth propels the careers of not only influencers, but also DIY beauty brands that find success with its mysterious algorithm.
From adaptogens to psychedelics: What’s next for wellness’ mushroom obsession After successfully traveling through the niche wellness-to-mainstream pipeline, mushrooms are set to get more “magical” in the years to come.