As beauty brands continue to invest in social commerce, NYX Professional Makeup is one of the first brands to adopt livestream shpping capabilities on short video platform Triller.
Founded by Vogue alums, Pride + Groom is one of several premium pet-care brands making its way into human salons and beauty retailers.
When it comes to Gen Z’s favorite beauty brands, accessible drugstore names top the list, according to a new report.
Polarizing beauty influencer Jeffree Star works toward an image makeover.
The number of skin-care brands with hair products continues to grow as accessible French skin-care brand Typology brings its ingredient-focused skin care into the hair category.
For U.S. beauty shoppers heading back into stores for the first time since the pandemic began, they can expect their experience to be less hands-on and more digital.
Founded by an Ipsy alum, minimalist brand Minori launches with a focus on no-makeup makeup.
As Instagram rolls out new shopping functionality at a rapid pace, beauty brands are getting on board with new features.
The growing adoption of livestream shopping is increasingly spreading to fashion and beauty e-tailers.