Glossier fans have hit the jackpot at TJ Maxx and other discount retailers.

With Shopify now integrated with YouTube, beauty brands are eyeing the social shopping opportunity. 

Described by Amazon as its “biggest” Prime Day ever, the two-day discount shopping period that happened over the weekend had some big beauty winners.

Now in its third year, beauty retailer Credo Beauty’s Credo for Change workshop program for BIPOC founders is expanding its participation numbers. 

From skintellectuals to makeup enthusiasts, beauty communities have been thriving on Reddit for over a decade. Increasingly, beauty brands are heading there to join them. 

Gen Z may be known for their love of short video content, but brands are finding that long-form stories are still a way to reach them. 

In the past two months, a growing number of BeReal photos have been finding their way onto the TikTok, Instagram and Snapchat feeds of influencers and celebrities.

Following in the footsteps of fashion, beauty labels including Givenchy Beauty, hair-dye brand Hally and e-tailer Farfetch’s new beauty section have become the category’s earliest adopters for Roblox marketing.

Two years after beauty brands, influencer agencies and tech platforms promised to incorporate more diversity into their work, BIPOC influencers are the ones ensuring the progress continues.