As AR/VR becomes more accessible, advertisers experiment with so-called faux out of home ads, blurring lines between physical and digital reality.
As the use of influencers became a marketing must-have, here's what agency execs say is trending in influencer marketing.
Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work.
TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping.
Ear piercing retailer Studs is taking a more serious stab at TikTok. Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness.