With BDG leading its sales, W Magazine doubled first quarter digital revenue over 2020 In less than a year of partnership, BDG is trying to rejuvenate the once bleeding legacy fashion magazine by investing in branded content and digital expansion.
How Vogue’s international approach to audience data helped it reach record readers There are 26 international iterations of Condé Nast's Vogue. And what's become evident at the end of 2020, as the coronavirus crisis continues its disruptions, is that the iconic fashion brand's global audiences have key similarities that Vogue has identified -- and put to very good use.
‘The new definition of luxury’: Highsnobiety unpacks how the landscape of high-end fashion has tilted toward accessibility In the latest episode of Digiday's weekly show "The New Normal," Highsnobiety co-founder Jeff Carvalho discusses how legacy luxury brands need to adapt their marketing and operational structures to champion accessibility over exclusivity.
How Kopari created an effective influencer marketing strategy In the latest edition of the Glossy+ Talks, a series open to members of Glossy+, Gigi and Bryce discuss how they have changed their marketing strategy and are keeping open and clear communication influencers in order to have the most effective social advertising.
How Naadam is managing cash flow and making the most out of cheaper ad prices In the latest edition of the Glossy+ Talks series, where industry leaders across the luxury, beauty, fashion and wellness industries discuss how they’re adapting to the impact of coronavirus, Matt Scanlan, CEO of 6-year-old clothing company Naadam, discusses how DTC fashion and beauty brands can achieve growth within the new...
How Winky Lux is making ‘experiential’ come alive online Social distancing mandates have forced stores to close and as a result, brands are figuring out how to transition the consumer touchpoints they've created in-person to digital platforms. In the second edition of Glossy+ Talks, where leaders in the beauty and fashion industries discuss how they're adapting their businesses to...