Instagram Shopping is still slowly ramping up, and more brands are slowly starting to see it drive sales. Here's how three DTC brands are taking advantage of the features without sacrificing the trust of their customers.

With Instagram making it easier than ever to buy products from the app and Gen Z spending more time on mobile, here's how brands can drive sales through the platform.

Adika, a brand looking to connect with Gen Z shoppers, is going all in on TikTok by working with big name influencers on the platform like Chelsea Martin.

As Amazon continues to invest in its fashion business, Shopbop seems to be a bigger opportunity to lock brands into selling on the marketplace.

The weeks leading up to Valentine's Day are big sales weeks for the underwear and lingerie industry. Two DTC brands, MeUndies and AdoreMe, turned to Facebook and Instagram marketing to drive sales ahead of the big holiday.

A new group of influencers descended on NYFW this year, thanks to TikTok: Gen-Z content creators.

With consumers demanding the latest products faster than ever, some brands are testing a made-to-order model to speed up production and reduce waste at the same time.

After a year in business, Showfields is figuring out how to perfect the rotating retail experience, from what brands to carry to how much inventory to stock.

JCPenney’s investment in private label comes at a time when many other traditional retailers are looking to ramp up their owned brands. Target and Walmart have both been dropping multiple new brands a year. Target just launched activewear line All in Motion in January, while Walmart resurrected Scoop late last...