As more standard bra companies focused on fit flood the market, more athletic brands are focusing on reinventing the sports bra.

As Abercrombie continues its quest to win over millennial customers, the company is dropping a line for men and women to be worn at special events like weddings.

Aerie is hosting a one-day summit in New York City, bringing some of its biggest brand ambassadors along as the company continues to build a tight-knit community among its customers.

After starting as a wholesale focused business, Gorjana has grown quickly into physical retail. The brand currently has 15 stores, with plans for 18 total by the end of May.

After Rae Wellness metabolism drops went viral on TikTok among younger consumers, the brand had to pull the product from Target shelves and stop selling it from its own website, as well.

Dote was founded in 2014, designed to be a new shopping destination for Gen Z. Over the last few weeks, the app has started ghosting users and disappearing from the public eye.

While luxury brands are notoriously slow to adopt new technology and trends, brands like Prada and Dolce & Gabbana have recently started using TikTok. They are working with creators native to the platform to reach a younger audience.

The social media platform first launched its checkout feature in March 2019 as a closed beta feature for just 26 companies. Roughly one year later, hundreds of brands are testing it.

DTC bridesmaid dress company Birdy Grey sees roughly 2% engagement on its Instagram Stories and is using the poll feature to develop its latest styles, colors and product categories.