Brands like Stoney Clover Lane are putting a pause on influencer marketing and pivoting their social media content strategies.

Companies are finding creative ways to get face-to-face time with customers as stores have closed. Using video conferencing has been a big one for many fashion brands.

With a shift to more time at home, brands and content creators are turning their attention to TikTok to connect with users.

As more people stay indoors and self quarantine, influencer houses and TikTok communities are doing the same, but using the time to create even more content to connect with fans.

Instagram rolled out its in-app Checkout feature last March. Now hundreds of brands are testing the feature, but several say they aren't seeing a huge sales lift at this point.

Shoe company Margaux picked up some important insights on teasing new products and building customer excitement about those items from influencer partner Julia Engel.

QVC may still be a dominant player in interactive shopping, but new entrants include app providers focusing on livestreaming shopping and social media companies building out their commerce capabilities. 

Luxury brands started to move to TikTok in the last few months, but now dupes and counterfeits are popping up all over the platform.

Not only is the virus putting a damper on weddings and honeymoons -- even making couples question whether or not to cancel their weddings altogether -- but it's also threatening a shortage of wedding gowns for summer weddings. Many dress businesses are experiencing supply chain obstacles, while others are being forced to...