As more millennials enter engagement and marriage territory, the direct-to-consumer lab-grown diamond industry continues to grow. Since 2016, brands from ALTR, Brilliant Earth, Couple, Ada Diamonds and more have popped up, targeting young, ethically-minded customers likely concerned with the diamond industry's notoriously corrupt practices. At the same time, diamond sales have...

Many brands from Forever 21 to Under Armour have fallen victim to these situations since early 2018, and the costs for the brands can be massive. The average cost of a data breach to a company in the U.S. is about $8.19 million.

On Monday, MeUndies launched the “FeelFree” women’s collection, with five silhouettes made in sizes XS to 4XL. They're made without an elastic band to make the product stretchier and more likely to fit a wider variety of body shapes. MeUndies created FeelFree out of customer feedback, specifically asks for a...

Lingerie brands are gaining praise for their size diversity -- ThirdLove offers 78 sizes, including half cup sizes, while Savage x Fenty stocks bras from 32A through 44DD and underwear from XS to 3XL.. But some brands are proving that inclusivity is not about offering more sizes.

Clearbanc, which positions itself as an alternative to VC funding, has made it its mission to help grow direct-to-consumer brands, across categories by providing these brands with equity-free investments. On Wednesday, the company announced $300 million in new financing, through a round led by Highland Capital, Upper90 and Arcadia. Its...

For direct-to-consumer startups like Unbound and Dame Products, social media ads are a key customer acquisition tool. Without the ability to advertise on Facebook and other social media channels, these companies struggle to grow. Dame Products' CEO, Alexandra Fine, said she was able to successfully run some ads on Facebook...

Following its disappointing 2019 first quarter earnings, Gap is launching a kids' apparel-focused plan to turn the business around.

As clothing rental continues to catch on, brands are popping up to serve younger consumers who are interested in renting but have less money to spend on a monthly service.

As mall brands falter, opportunity has grown for new digital-first brands, and subscription boxes to swoop in and fill holes in the market -- especially as shoppers increasingly shift from shopping malls to buying online.