‘If you think a price is too good to be true, it probably is’: How DTC shoe brand Thelma is navigating price Charleston-based, direct-to-consumer shoe brand Thelma, founded in 2016, is writing its own playbook, versus going the traditional DTC route.
How Dolls Kill became the unofficial brand of the TikTok e-girl While Instagram has given rise to the fashion influencer -- perfectly made up and styled in a chic, likely expensive outfit, captured in the perfect lighting with the best filters -- TikTok is setting the stage for a different kind of social media influencer: the e-girl.
Inside fashion brand Marine Layer’s plan to scale up its recycling program Big brands launching sustainability goals and sustainable collections has become commonplace. From Zara to H&M, companies are navigating how to cut back on the amount of textile waste their brands produce. On a smaller scale, 10-year-old Marine Layer has been busy finding ways to take apparel pieces already in people's...
How DTC brands like Outdoor Voices and Naadam build on hero products to fuel growth On Thursday, Outdoor Voices relaunched its cult-favorite $100 exercise dress in three new colors in the brand's largest marketing campaign to date. The dress, which first launched in May 2018 -- and sold out within a week -- wasn't originally designed to be a hero product for the brand, but...
Fast-fashion industry veterans are shifting gears to sustainable businesses The trend of fast-fashion executives leaving the industry in favor of working with more mission-driven and purposeful ones comes at a time when fast-fashion companies are under fire for contributing to the 85% of textiles that end up in landfills, per the United Nations. As a means of righting ship,...
As fashion brands look to diversify their revenue streams, Loeffler Randall moves into ready-to-wear Brands are increasingly expanding into new categories to diversify revenue streams. Loeffler Randall is the latest brand to expand beyond its central focus, with a new ready-to-wear capsule collection, and it's taking learnings from other brands that have shown slow growth is the best path forward.
‘Their image is tainted’: How missteps by luxury brands like Versace and Coach impact growth in China Considering the growth in China's luxury market, a misstep in the region could easily jeopardize a brand's expansion plans.
The North Face rolls out new global retail strategy to encourage exploration in stores The North Face wants to build outs its community of customers, and it all comes down a new physical retail strategy.
How DTC brand Andie Swim used Instagram as a testbed for its first outdoor marketing campaign In June, direct-to-consumer swimwear brand Andie Swim launched its first major advertising campaign, just over two years after its launch. Ahead of rolling out the campaign, which spans outdoor mediums from subway ads to billboards, the brand spent a year testing and learning through social media ads what resonates with...