Despite slipping sales, sustainable DTC brands claim they’re well-positioned Direct-to-consumer fashion brands with a focus on sustainability are optimistic that sales will pick back up soon.
How Aerie established a TikTok following in two weeks Aerie's mix of influencers, positivity and a hashtag challenge is driving big results for the brand on TikTok.
Private-label apparel is becoming a weak spot for many retailers Retailers may be seeing customers flocking to essential items, but as a result apparel and private-label brands are going to take a hit.
How Pinterest’s newest shopping features are stacking up Pinterest continues to bet on shopping: It's rolled out several new features in the last six weeks to entice shoppers and advertisers.
Fashion brands are asking influencers to do more with less With many brands are pulling out of influencer deals, influencers are having to spend a lot more time creating quality content from home.
Phase 1: How fashion brands plan to slowly reopen stores As states start to slowly roll back stay-at-home restrictions, retailers need to think about how to open safely and avoid sending retail back into closure in the near future.
Kendra Scott is turning its 108 stores into fulfillment centers Fashion brands are working toward a true omnichannel approach, turning brick and mortar stores into mini fulfillment centers while retail stores remain closed to customers.
How to navigate billboard and subway advertising during a pandemic Many DTC brands are rethinking out-of-home marketing strategies, but there is still some value to running billboard and subway ads.
How fashion brands are growing Instagram Live viewers as everyone flocks to the feature Lively is focusing on creating a regular schedule of programming and bringing in interesting female founders to drive viewership to Instagram Live videos.