John Veichmanis, Farfetch's newly appointed CMO, is taking a data-driven approach to marketing the brand. The company's 130-person marketing team is made up of data scientists as well as creatives, striking a balance that represents Farfetch's technology-minded luxury marketplace.

At a time when designers are rethinking brick and mortar, ditching wholesale partners and streamlining staff, Tony Melillo is moving against the current. We asked the ATM Anthony Thomas Melillo founder to document a typical workday, which included a “the best cappuccino in NYC” and a stop at his new...

At a time when online retailers are chasing their tails trying to keep up with Amazon’s convenience and speed, LVMH has defined a new bar: e-commerce photography that’s, in a word, stunning.

The RealReal, fresh off a $50 million investment round, has plans to open brick-and-mortar stores in its next phase of growth. The goal is that, in bringing the store to life, online secondhand skeptics will be won over.

As CEO Jamie Elden sees it, Nylon magazine is a big part of the Nylon Media pie. We asked Elden about his dedication to print, as well as his plans for evolving and expanding the Nylon brand.

Ever since January, when WWD leaked details of 24 Sèvres, LVMH’s late foray into e-commerce, fashion fans have been anticipating its launch — and wondering what to expect. Today, the site went live, confirming what has been reported and revealing a number of unexpected elements. These five details likely caught...

House Account — “a simple iOS app” launched by boutique owner Laura Vinroot Poole in 2012 — is in the process of relaunching as a full-service digital and marketing agency, designed to support specialty shops (notorious for small staffs and matching budgets) forced to compete with retail giants.

Today’s faster delivery times are no doubt a response to more shoppers buying online. Retailers are competing for their business, and as time goes on, they’re getting more competitive. In 2015, about half of all packages were delivered within three days, up from about a third in 2013. But three...

For years, Mara Hoffman styles were synonymous with body-con pieces in high-impact prints, but last year, it became apparent that the designer was turning over a new leaf. Today, she designs “uniform” pieces that are easy to mix and match. What’s more sustainability has become her No. 1 focus.