- Glossy+: Brands are building stores that feel just like home
As building a bond with customers becomes increasingly important, fashion retailers are working harder to welcome shoppers into their worlds. Opening physical stores with a home-y feel is trending as a go-to strategy for brands across categories.
- ‘Streetwear is here to stay’: Farfetch’s first investor, Frederic Court, on luxury fashion’s direction
Frederic Court, managing partner of VC fund Felix Capital, which he founded in 2014, has a good track record when it comes to sniffing out the next big lifestyle brands. Speaking with Glossy, he shared what he’s learned what building his portfolio, and where he sees fashion going in the...
- Inside the launch of Something Navy, Nordstrom’s first influencer-created brand
Looking to build meaningful connections with new consumers, Nordstrom is giving influencer fashion lines a resurgence.
- Glossy+: Pop-ups are over
Pop-ups had their time. Now, brands are realizing the energy and investment they require aren’t worth it, considering — by definition — they’re short-lived. Many are opting for permanent storefronts instead, while others are finding Plan B in a new wave of retailers making it easier to test the brick-and-mortar...
- ‘LVMH has made us a global brand’: Inside French brand Bash’s US expansion
Despite American women’s ongoing obsession with “French girl style,” Parisian brand Ba&sh is looking to infiltrate U.S. fashion without playing up its roots.
Glossy+: Grasping for relevance, fashion trade shows attempt to pivot Like everything else in retail, fashion trade shows are being forced to transform in the name of relevance. In recent years, attendance at these shows has been down, thanks to more brands ramping up their direct-to-consumer businesses or trading up for individual showrooms.
- Jewelry brand Alex and Ani shifts to DTC to amplify wellness focus
The wellness movement is working to the advantage of costume jewelry brand Alex and Ani. The 15-year-old company was first to market with a jewelry line focused on “meaning-based, spiritually enlightening” pieces. It’s now sitting pretty, with a $1 billion valuation and sales on the upswing, driven by the newfound...
- How La Ligne draws on traditional retail to shape its modern brand
While focusing on new marketing initiatives, as well as an upcoming pop-up store, La Ligne is being careful to avoid the pitfalls of other VC-padded DTC brands that have swelled too quickly thanks to spending borrowed money on customer acquisition online. La Ligne complements its DTC, buy-now-wear-now business -- the...
- NYFW Daily Recap: NYFW designers focus on brand purpose
More than ever, shoppers — millennials, especially — want to know what the brands they support stand for. So this New York Fashion Week, designers have answered by eliminating any question about their convictions.