3x1's Scott Morrison, who also started denim brands Paper Denim & Cloth in 1996 and Earnest Sewn in 2004, is one of many fashion veterans who built a brand based on quality and craftsmanship and is now working to navigate an industry fueled by fast, cheap products. For Morrison, that...

Last week, U.K.-based luxury retailer Browns launched an activewear category, including what its buying director, Ida Petersson, called “après-sport” styles. And last year, British fast-fashion company Asos introduced its first private-label activewear line, 4505, with “off-duty glam” pieces in addition to performance wear. In other words, the U.K. is embracing athleisure. 

As streetwear moves further from its subculture roots, its Chicago iteration showed that ComplexCon, typically hosted in Long Beach, California, is increasingly appealing to the masses. For the Chicago event, the company worked to connect with a wide swath of the local community and increasingly catered to female shoppers, among...

As more fashion and beauty companies aim to meet customers where they are, fewer are asking shoppers to go out of their way to download an app. To connect with customers on mobile, where they’re increasingly spending their time, brands are instead getting creative with text messaging. Depending on the brand,...

Bridal gown brand Pronovias is modernizing its operations across the board to win over American brides-to-be.

According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives. Salinas said that those user-driven mechanisms – social content as well as customer reviews – has helped normalize Rent the Runway’s business model more...

With the direct-to-consumer model increasingly a draw for brands aiming to form connections with customers, retailers are working to prove that -- by linking with a cause -- they can facilitate a similar bond. 

Brands confining “likable” content to Instagram are leaving money on the table -- even as shopping on the platform picks up and in-app checkout gets set to roll out to more companies. Increasingly, brands are finding new ways to use and reuse the content, and they're seeing strong results. 

On Wednesday morning, Detroit-based StockX, the online sneaker resale marketplace, officially announced in a press release that it’s closed a $110 million Series C funding round, bringing its valuation to more than $1 billion. Led by investment firms DST Global, General Atlantic, and GGV Capital, the VC transaction is Michigan’s...