Fashion shoppers are having a come-to-Jesus moment Fashion shoppers are turning to retailers offering styles featuring bible verses and inspirational quotes to provide comfort in a time of great uncertainty. At the same time, retailers including Elevated Faith and Altar’d State are shifting their processes to better cater to new demand.
‘More pivots in 8 weeks than in the 8 years prior’: Workwear brands are rewriting their playbooks Naturally, makers of workwear are denying that workwear is a dying category -- but Instagram feeds full of off-kilter #WFHFits and Zoom meetings highlighting industry-wide pivots to sweats tell a different story. Add to that the recent reports that stalwarts J.Crew and Brooks Brothers have declared bankruptcy and sought a...
Fashion brands are getting in on the sexual wellness boom Fashion companies are taking the lead of beauty brands and retailers, which have expanded their offerings in the last couple of years to include sexual wellness products. The move has paid off, with the category taking off as Americans have been confined to their homes. Playing to current demand, fashion...
Stores that adopt luxury practices are best prepared to reopen As U.S. states emerge from lockdown, fashion companies are mapping out their store rollout plans, which across the board read as variations of the same guidelines around cleanliness, store capacity and complimentary protective gear. Consumers, now especially discerning, will need to look beyond these common standards to pinpoint where they’ll...
Can a mask be an ‘it’ accessory? The popular opinion is that selling a $20 mask is OK. Selling a mask by a luxury brand with a luxury price point, on the other hand, is in poor taste.
Why investment pieces are selling Luxury shoppers are shopping sales, but they’re also not letting the absence of a discount stop them from buying something they can look forward to wearing, repeatedly.
Fashion brands weigh the timing of launches: ‘Selling a handful is better than none’ This week, several founders of established brands told me they’re running with category expansions, where logistically possible, with the hope of capturing steadfast shoppers looking for newness in a market that’s lacking. Owners of yet-to-launch companies, on the other hand, said they’re holding out for some semblance of a new...
Who do you cut? How decision-makers are strategizing around company needs Fashion company leaders are being forced to make tough, smart decisions, and when it comes to employees, that means prioritizing those best equipped to help save the business. Following furloughs and layoffs, they’re leaning on pinch-hitters, who can pick up where others have dropped off.
‘Back to basics’: How DTC fashion brands are streamlining their businesses to get by DTC businesses in survival mode are streamlining down to skeleton companies: They're downsizing merchandise, slashing prices and cutting staff, particularly employees least equipped to pinch-hit.