Stoney Clover Lane’s Kendall Glazer on recreating Instagram in stores When sisters Kendall and Libby Glazer launched Stoney Clover Lane in 2009, Kendall was 17 and Libby was 15. "The brand you know today is not the brand that started Stoney Clover Lane,” said Kendall Glazer on the latest episode of the Glossy Podcast. “It started as beaded bracelets. It...
Fashion Briefing: Unpacking retailers’ big bets on NYC real estate This week, we explore why retailers are going against the grain by making big investments in NYC retail. Plus, we offer a sneak peek at tonight’s grand finale of TikTok Fashion Month.
‘Scarcity, exclusivity and storytelling’: Re/Done’s Sean Barron on what millennial shoppers want Re/Done co-founder Sean Barron never set out to launch a sustainable denim brand. “We thought it was a project,” versus a company, he said on the latest episode of the Glossy Podcast. His business partner, Jamie Mazur, “had this idea of taking Levi's apart and making jeans that fit girls,” Barron...
Fashion Briefing: The sales channels brands are turning to now This week, we look at the distribution channels that are proving a draw for fashion brands in 2021.
‘We’ve implemented reverse morality clauses’: Influencer Patrick Janelle on how 2020 changed brand partnerships According to Patrick Janelle, 2020 spawned new opportunities for him and all influencers. “There's no better place to be than in this space, when it comes to being able to activate the marketing dollars and opportunities that actually do exist,” he said on the Glossy Podcast. “While it's been very challenging...
Fashion Briefing: Fashion loves NY New York fashion designers are campaigning for the return of the city they call home.
La DoubleJ founder JJ Martin: ‘It’s time to rethink the entire retail experience’ J.J. Martin, founder and creative director of Milan-based fashion and home goods brand La DoubleJ, didn’t take the traditional path to launching her company. And now, six years in, she’s determined to run it her own way. “I started this company selling vintage clothing and vintage jewelry online,” she said on...
With new social feature, The Yes aims to bring back shopping with friends As social platforms infringe on e-commerce territory, online marketplaces are clapping back with competitive social products meant to draw in friends versus followers. The latest includes 10-month-old The Yes, which on Tuesday added a social component to its AI-driven fashion marketplace. On top of being able to invite friends to...
Fashion Briefing: The tween-to-teen marketing playbook While creating clothes for Gen Z is one thing, getting customers to buy the styles is quite another. The tween and teen fashion brands that are seeing good traction early on have come to hold shared beliefs about their target shopper and, therefore, lean on parallel strategies. Along with peer-to-peer...