On social media, legacy beauty brands are still playing catch-up in order to compete with their younger competitors’ savvy online strategies. Total brand revamps and the acquisition of these digitally-native upstarts have helped some, like Coty and L’Oreal, inch closer to success in the space, but there’s still work to...

Coty has moved quickly to refresh some of the brands it acquired after merging with Procter & Gamble in 2016. After its splashy Covergirl relaunch late last year, the beauty giant has moved on to the at-home hair-color brand Clairol.

Launched in 2011, Beautycon was once an underground event catering strictly to YouTube beauty influencers, but it's grown up significantly in the last few years. Since 2014, it’s been open to the public and, more recently, it's been leveraging its ample customer data for brand partnerships with the likes of...

Chanel is realizing that today’s beauty fiends have no patience for the inaccessible world of luxury. Instead, they value having direct connections to their favorite brands, and not simply via e-commerce; social channels and more-intimate customer service models are crucial, too.

To win at beauty today, you need hype -- and that’s not just a requirement for the category’s brands. Retailers, too, are starting to rely on buzzy exclusives in an effort to maintain relevance and continue driving sales.

Phlur, the digitally native fragrance brand that launched in 2015, announced the first closing of its Series A round on Monday, totaling $6 million and bringing its funding to date to $12 million. More interesting, however, is the company that led it: Symrise, a top global fragrance supplier that’s worked...

When sleep is luxury and skin care is wellness, there's money to be made for brands in related markets. So as beauty brands increasingly move into the larger wellness space, they’re rushing to capitalize on the trend, launching products marketed as beauty sleep manifestors.

You can thank Shani Darden for many of Hollywood’s most beautiful faces. The esthetician is regularly revered on blogs and social media for her work with clients Jessica Alba, Emily Ratajkowski, January Jones and Rosie Huntington-Whiteley, to name a few. We asked her to detail a recent day in her...

Luxury brands have historically operated at an arm’s length from their consumers. As a result, they’ve been slower than most to adapt to the digital requirements of today, whether that's an e-commerce presence or the savvy use of social media, both of which deliver a level of unprecedented brand intimacy....