Conde Nast uses neuroscience to prove its sponsor posts work In an effort to gain insight on how users engage with Condé Nast branded videos on YouTube and Facebook, the media conglomerate teamed with market research firm Neuro-Insight to measure the impact of its posts on memory encoding and emotional intensity.
- How Kering plans to recreate Gucci’s success across all its brands
Gucci's momentum hasn't slowed down. As Kering's overall revenue rises, and it looks ahead to maintaining that growth, the luxury company is looking to repeat strategies -- eliminating markdowns, updating stores -- to boost the rest of its brands.
- Amazon looks ready to tip-toe into fashion editorial
As Amazon continues to build its retail empire, it is reportedly considering a partnership with Violet Grey, an effort to both expand its beauty product roster and develop an editorial point of view.
- Louis Vuitton’s playbook: more products, fewer stores
Louis Vuitton is LVMH's top-performing fashion brand, paving the way for how the luxury group should approach a new generation of customers: online, through buzzy collaborations.
- Poshmark co-founder Tracy Sun: ‘For us, mobile is everything’
Poshmark co-founder Tracy Sun appeared on the Glossy Podcast to discuss how her company identified an emerging market in social selling on mobile and built that niche into a full network for individual seller boutiques.
- Why Helmut Lang hired an editor-in-residence in place of a creative director
Helmut Lang launched a new campaign to announce the brand's reset this week, the first campaign under the direction of its first "editor-in-residence," Isabella Burley. Burley was brought on in March to chart a new direction for the brand, instead of a creative director.
- What the Jimmy Choo acquisition says for the future of Michael Kors
In its latest attempt at revival, Michael Kors acquired Jimmy Choo on Tuesday morning in a $1.2 billion deal. How do mergers help beleaguered companies, and will Jimmy Choo succeed in breathing life back into Michael Kors? We took a look at the larger implications.
- Mass reselling marketplace ThredUp is throwing its hat in the luxury ring
ThredUp is expanding to include luxury goods on its reselling platform, a move supported by its vast customer data base. The launch is the latest in a recent string of expansions for the company, which include launching in Canada and opening physical stores.
- CurvyCo opens the resale market to the plus-size community
Though the resale market has continued to expand in recent years, there’s been one demographic that has been noticeably underserved: plus-size consumers. In response to the void in plus-size resale, Karine Hsu started CurvyCo, the first e-commerce site for previously owned clothing designed for consumers sizes 10 and up.