ModiFace has built the AR technology used by 84 leading brands today, including Sephora, Estee Lauder, Smashbox, Mac, L'Oreal, CoverGirl and Maybelline. As the tool becomes commonplace, the company has positioned itself as the universal platform for virtual beauty.

Victoria’s Secret is moving into luxury for the first time ever with a partnership with Balmain, but don’t expect this to be the magic bullet to help the brand overturn its mounting sales woes.

LaForce founder and president James LaForce joined the Glossy Podcast to discuss restraint, the separation of social media and e-commerce, and the one industry that can’t tell a good story on Instagram.

Event modeling in Silicon Valley typically entails showcasing products for startups at trade shows and industry events. In recent years, these models — largely comprised of young, attractive women — have become known as “booth babes.” For women who work in technology, the presence of models at shows and events...

We asked attendees at our Glossy Forum event on Tuesday how they’re using customer feedback to inform the evolution of their business models.

Stella McCartney has teamed up with The RealReal to promote a longer life cycle for its products, a move that could reposition online consignment companies, typically disliked or ignored by luxury brands, as partners in sustainability practices.

Though content studios are becoming increasingly commonplace for media companies -- think: the Time Inc. Content Studio and Hearst’s branded video company, Sweet -- Conde Nast is looking to position its newly expanded 23 Stories as a bonafide agency competitor.

To celebrate its seventh anniversary, Birchbox hosted its annual Customer Appreciation Day, a day full of giveaways and promotions. This year, with the goal of driving sales to its e-commerce site, it enacted a 40-person social media war room to reach out to as many customers as possible with personalized...

Though Feed is continuing to evolve as it approaches its ten year anniversary this fall, CEO and founder Lauren Bush Lauren said its guiding principle remains unwavering -- to fight childhood hunger.