Why companies inside and out of gaming are designing and showcasing clothes in Unreal Engine Epic Games’ Unreal Engine is one of the most popular software frameworks in the gaming industry — the preferred development tool of more than 7.5 million licensed developers. And after seeing expanded use to create film sets and design automobiles, Unreal Engine has taken on yet another life in 2021:...
Firmenich’s Ilaria Resta: Driving innovation is ‘critical’ in the fragrance industry Covid forced social activities, like bar crawls and date nights, to go on hiatus, or move to Zoom. So the fact that fragrance sales increased by 82% in the first half of 2021, compared to the same time in 2020, demonstrates that in the age of wellness, perfume has been...
‘Every brand has a purpose’: A collective of women’s health brands rally against Texas’ new abortion law In light of Texas' recently passed abortion laws, women's wellness brands took at a full-page ad in the New York Times to respond.
Centric Brands’ Suzy Biszantz: ‘The most challenging obstacles are logistics and supply chain’ "Getting product here is a challenge and [is] maybe something that we didn't necessarily see was coming or that wouldn't have been on our radar at this level, pre-Covid 19… It changes how you think about running a business,” said Biszantz on the Glossy podcast.
Cheat sheet: Yahoo is selling sponsors on NFTs, starting with Rebecca Minkoff Using AR and blockchain tech, Yahoo's in-house studio team created a virtual gallery space that showcases a collection of 15 NFTs for the fashion brand.
How small, digitally native brands are navigating iOS14 changes across the paid social media landscape With Apple's crackdown on data privacy, the playbook is changing for small advertisers who once relied on Facebook and Instagram targeting to acquire customers and build brand affinity.
Why luxury brands are targeting Gen-Z with streetwear icons As luxury brands shift focus from older, more financially established consumers to those under 25, many are turning to streetwear icons to earn credibility with their new audience.
Sene’s Ray Li on creating the Netflix of fashion: ‘Each person has a unique shopping experience’ The word “suit” may elicit visions of measuring tape, tailors and brick-and-mortar stores filled with crisp jackets and slacks. However, as consumption evolves from being within the mall to on the computer, and from cashmere to casual, Sene, an apparel brand that started with a focus on being the Lululemon...