To compete for sales during China’s 618, Alibaba leans on membership program for high spenders With a prolonged period from May 25 to June 20 this year, a week longer than 2020’s 618 event, China’s mid-year shopping bonanza is getting increasingly heated as competition grows. E-commerce giants Alibaba and JD.com have been joined by a flux of newcomers including short-video platforms Kuaishou and Douyin (TikTok’s...
Glossy Fashion & Luxury Summit Worldwide Recap: Navigating the industries’ transformation Glossy’s very first Fashion & Luxury Summit Worldwide invited speakers from around the world to discuss the projects and priorities they’re obsessing over. We discussed subjects as varied and disparate as brand strategies for tapping into the Chinese market, the surge in enthusiasm for fashion-as-investment and the models that are...
Why more people are wearing ineffective mesh masks The Center for Disease Control (CDC) has announced that vaccinated people throughout the U.S. can go unmasked in certain public settings, and big chains like Macy's and Target have already lifted mask mandates for vaccinated customers. Still, 66% of people are still uncomfortable going maskless and say they’ll most likely...
Why luxury brands are doubling down on Roblox Gucci made a splash in May when a virtual Gucci bag sold in the video game ecosystem Roblox for $4,115, more than the tangible purse, which retails for $3,400. It’s easy to see why the luxury brand is doubling down on Roblox experiences.
‘A personal-style renaissance’: How the Roaring ’20s will play out in fashion Led by the likes of powerhouse brands Gucci and Balenciaga, a renaissance of 1920s-equivalent proportions appears to be in store for the global fashion industry in the post-Covid era.
As gray area between ads and paid influence grows, Mozilla calls on TikTok to tighten controls on political videos As groups like Mozilla demand more transparency for compensated political speech by TikTok influencers, hyper-politicization creates obstacles.
Glossy Instagram Strategies Forum Recap: How can brands use Instagram to its fullest potential? Instagram remains a top platform for meeting current and potential customers, as Glossy unpacked in last week’s Instagram Strategies Forum. In case you missed the event, here’s a recap that breaks down the effective tactics and valuable takeaways discussed by the featured speakers. Read on to discover what fashion and...
Patrick Starrr joins Jellysmack to expand social media reach Patrick Starrr is the latest content creator to join Jellysmack’s Creator Program. As the company developed proprietary tools to detect trending content and then optimize and distribute that content across various social platforms, it discovered it could replicate the model to help individual creators do the same. Starrr’s content, for...
Opinion: Luxury fashion still has a long way to go to fix its DE&I problem The raft of diversity and inclusion hires in luxury fashion over the last few years has shown the industry’s slowly shifting viewpoint on the matter. But that’s not to say that there still isn’t a long way to go. The use of DE&I departments has been viewed as the end...