- Fashion aggregators duke it out in a crowded market
The arms race is on for the online luxury multi-brand retailers to win over the next generation of high-spending shoppers. These companies all have deep pockets. As a shakeout approaches in the industry, who wins will boil down to two key competitive advantages: Exclusive inventory and customer data comprehension.
- How retailers are crunching data to cut losses from returns
As the frequency of online shopping continues to climb -- aided by, among other things, free shipping and returns that have become table stakes to be a competitive retailer today -- so too does the amount of sales lost to returns. In turn, data-driven personalization and machine learning platforms like...
- How fashion creative is keeping pace with production
To cover the constant content cycle across digital platforms, fashion brand strategies have changed around photoshoots and fashion shows to make sure they’re milked for all their worth.
- Frame debuts revamped e-commerce site to prove it’s ‘more than a denim brand’
Two years after Frame Denim launched its first e-commerce site, the brand debuted revamped desktop and mobile experiences designed to better showcase its growing collection of products.
- Abercrombie & Fitch is digging into its archives to gain ground with Gen Z
As Abercrombie & Fitch continues to rebuild, the company is looking to the past in the form of capsule collections that draw inspiration from its early days as a late-19th-century upscale sporting goods store.
Resonance co-founder Lawrence Lenihan: ‘It’s the end of the billion-dollar brand’ Resonance co-founder Lawrence Lenihan joined the Glossy Podcast to talk about how to bring the Zara model down to businesses on the smallest level, how data has interrupted creation and what's to come of the billion-dollar apparel brand.
- Inside Nordstrom’s product strategy for its first men’s store
At the new Nordstrom Men’s store, which opens Thursday in Manhattan, customers will find an assortment that focuses heavily on streetwear, featuring an exclusive partnership with sneaker reseller Stadium Goods, fashion-forward international brands like Gosha Rubchinskiy and made-to-order suits.
- Why Sephora merged its digital and physical retail teams into one department
Since the teams were combined, Sephora's customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing. The company has rethought how it considers sales metrics, in order to trace the behavior that led up to a sale. And...
- Designer brands are joining the direct-to-consumer fray
Designer brands like Milly, Theory and Comme des Garcons are launching direct-to-consumer lines within their broader fashion houses to drive faster growth and gain back control from wholesale partners.