“We are not politically correct, but we have good ethics,” reads the opening to a webpage on American Apparel’s new global e-commerce site, which officially relaunched Tuesday in 200 countries. The statement sets the tone for American Apparel 2.0, as the much maligned brand reveals a revamped identity that embraces...
Why founder Jessica Lee didn’t raise any VC funding for Modern Citizen Modern Citizen founder Jessica Lee joined the Glossy Podcast to discuss differentiating the company in a crowded market, marketing with a non-existent budget and building the brand's first store.
Helping to foster new industry startups is a way for retailers and conglomerates to lend their support and cash to companies they think will prove lucrative and beneficial down the line, as well as demonstrate an interest in the broad umbrella of innovation. And each accelerator, through overarching themes as...
Fresh off a $34 million Series C investment round, athletic apparel startup Outdoor Voices is debuting its first running collection with the help of an augmented reality app.
Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella Hadid.
Once the foremost lingerie retailer in the U.S., Victoria’s Secret is now nearing the precipice as it fights an uphill battle against ongoing sales woes and waning consumer sentiment.
While Fashion Revolution was founded mostly to raise awareness -- compared to organizations like Fashion Positive and the Sustainable Fashion Coalition, which act as industry think-tanks to identify more technical solutions -- the group hopes to become more of a catalyst for sustainable change. For example, this year, Fashion Revolution...
Today, Marc Jacobs’ retail revenue has decreased to $300 million, about half of what it was three years ago. The brand has been undergoing continuous restructuring and repositioning, per LVMH, as sales have been flat or declining ever since the contemporary diffusion line Marc by Marc Jacobs got the ax...
Schools like the FIT and Parsons are looking to change the blueprints of business education for future fashion designers, and better prepare them for the industry they’re entering. As a result, fashion schools are emphasizing entrepreneurial tracks for designers. FIT offers an Entrepreneurial for the Fashion and Design Industries degree,...