Looking to capitalize on the current push for diversity and dismantling gender norms in fashion, Bonobos is launching a new campaign to position itself as a proponent of inclusivity in menswear.
Porter editor-in-chief Lucy Yeomans joined the Glossy Podcast to discuss why Net-a-Porter considers content and commerce an integral part of both its marketing and merchandising strategies, how fashion media has evolved and why a cohesive brand voice is so important.
While Urban Outfitters has sold furniture and housewares since it was founded in 1970, the retailer has recently stepped up its game to better compete with competitors expanding their product assortments to join the lifestyle brand hype.
To maintain market share in an increasingly cluttered industry, Ulta is hinging its strategy on high-low shopping: It’s one of the few beauty retailers to sell both mass-market and prestige products in one place. The next merchandising and inventory steps it takes, then, are key. Newness is a big focus...
Visitors of Tiffany & Co.’s flagship store on Fifth Avenue may have been surprised Thursday night to find rapper A$AP Ferg among the diamond rings and silver bracelets, performing a live show in celebration of the launch of the company's first jewelry collection under its new creative director, Reed Krakoff.
The London College of Fashion announced yesterday that it's teaming with Microsoft on a new incubator program for students, designed to provide students with the resources needed to advance their studies in areas like 3D body scanning and virtual reality. While fashion incubators are nothing particularly novel, they are increasingly...
CEO John McPheters sees luxury fashion as the last piece of the retail “puzzle” Stadium Goods has been fleshing out. It already sells products through Amazon, eBay and Tmall in addition to its New York City store and e-commerce site, so according to McPheters, the mass-market customer and traditional streetwear...
Following school, fashion designers’ journeys are only going to get more congested, as the barrier-to-entry in fashion has never been lower. As FIT students created garments meant to represent the next phase of the industry for Thursday's Future of Fashion runway show, they weren’t only focused on techie fabrics and...
Draper James is one of many brands strategically attaching itself to a mass brand in a lifestyle capacity. The goal, ultimately, is not only to secure a larger chunk of the increasingly saturated lifestyle market, but also to use a wider set of resources to expand product assortment while luring...