Sunglasses brand Bollé is one of several brands and retailers that had an AR plan in the works well before March and are now taking advantage of the opportunity to lean on the technology. 

Women’s lifestyle title Marie Claire is getting into the sampling business with the launch of Beauty Drawer, opening on Monday. The first 5,000 members to sign up will receive samples of anti-aging cream from the launch partner, beauty brand StriVectin.

As fashion, beauty and retail businesses surge in the DTC and e-commerce space, we want to learn: is your brand using newsletters, surveys and other publisher-like content to more directly engage with your customers — and to collect consented data in a post-cookies world? Take this brief survey and we’ll...

Traditional malls were already experiencing a decline in popularity as people flocked to mixed-use hybrid shopping and entertainment centers, which often include an emphasis on outdoor space. This has been fueled in recent years by more department stores and traditional mall chains closing or declaring bankruptcy, such as Neiman Marcus,...

After an initial sales lull in March, Cuts’ T-shirt sales began to rebound. As of today, Borrelli said the company has seen 217% year-over-year sales growth, with sales in the eight figures already this year. Founder Steven Borrelli owed the success to making quick pivots. 

On June 19, Johnson & Johnson said it would stop selling dark-spot reducers, which serve to lighten skin, within its Neutrogena Fine Fairness and Clear Fairness by Clean & Clear lines that are sold in in Asia and the Middle East. Unilever followed suit by stating it would rename its Fair...