Ahead of International Women’s Day on March 8, China’s homegrown lingerie brand Neiwai launched a female empowerment campaign that got kudos from local media and female shoppers, via digital channels. It's part of a larger female awakening in China that’s not just about women’s bodies, but also their identities.

For the past decade, Instagram has dominated the marketing strategies of DTC brands trying to reach younger customers. Now, new startups like skin-care brand Habit are finding reason to focus on the Gen Z-friendly TikTok, in hopes of becoming less reliant on Instagram and parent company Facebook.

As Covid-19 slowed in-person office visits, doctors across specialties are joining TikTok’s growing platform. Within the skin-care space, this has led to the rise of “DermTok.” Whether teaching users about rosacea or explaining sclerotherapy procedures, practicing dermatologists have gone viral on TikTok with their bite-sized skin-care advice. They are finding...

The move to remote working has made it more difficult to promote company culture and remind staffers what the organization stands for.

Agencies like Nashville’s Of Note are increasingly popping up around the country, serving as the bridge that connects national brands to local influencers.

After almost a year of rolling lockdowns, school closures and lack of access to childcare support, battle-weary parents continue to juggle full-time jobs remotely while either homeschooling or babysitting 24/7.

Adults giving red envelopes with monetary gifts to kids during Chinese New Year is a common tradition. But in recent years, for gifting friends and colleagues, the tradition has migrated onto China’s super-app, WeChat. This behavioral change created an opportunity for brand exposure and engagement. 

In the past two years, Amazon has rolled out a suite of fashion-tech features, all in the hopes of finding new ways to draw in fashion customers. The pace of innovation is furious, with new features popping up nearly every month -- yet while some of those features have already...

Garrette is no stranger to beauty and skin care. “After suffering from adult acne when I turned 21, I found my true love and obsession with skin care,” he said. Upon resolving his own skin issues, he felt the motivation to help others struggling with skin concerns. “I’ve been treating...