Pony spoke with Glossy about how the role of influencers has evolved, how South Korean and U.S. beauty influencers approach makeup differently, and why the industry should find a new word for influencer.

On Sunday, Cosmopolitan launched a weekly newsletter, its first in the beauty category, dedicated to acne. The publisher views the email as a way to monetize its beauty coverage and set parent company Hearst on a path toward personalized content.

On Friday, luxury hair-care brand Moroccanoil opened its largest salon academy in Manhattan, to train new hair stylists, as well as encourage existing stylists, salon owners and managers to compete with e-commerce.

Forty-year-old hair dye brand Manic Panic is employing a unique strategy to compete with younger brands: It is turning back the clock. Manic Panic is reviving its lifestyle roots through new merchandise, both related and unrelated to hair.

On Wednesday, skin-care brand Kiehl's will start offering services at its 80 standalone stores in the U.S., in a bid to differentiate what is available at its wholesale partners.

On social media, where a presence is a basic necessity for consumer brands, men’s grooming companies have struggled with getting customers to engage, post and tag their brands. To that end, Hawthorne, Manscaped and Fulton & Roark have worked to pinpoint the tactics that get men to evangelize for them.

For three weeks, starting January 6, the brand is airing two 30-second commercials and two 15-second commercials across 20 cable networks including the Travel Channel and Hallmark. Beauty commercials on TV have long been dominated by legacy brands like Maybelline and Herbal Essences, with a dearth of challenger brands advertising...

Sally Beauty is hitting the reset on its business, after continued problems with sales growth. On Tuesday, Sally Beauty announced a relaunch with a new slogan (“Unleash your PROtential”), in-store experiences, a mobile app, an influencer program called #SallyCrew, and the company’s first national media and marketing activations.

Hair-care brand Briogeo launched its first influencer product collaboration in order to spotlight its growing interest in the wellness category through its B.Well products. Working with mega-influencer Kathleen Fuentes (@KathleenLights; 4.17 million YouTube subscribers and 2.1 million Instagram followers), Briogeo launched on Sunday a set of three aromatherapy roller balls...