On February 8, over 30 brands including sheet-mask brand Bawdy, wellness brand Moon Juice and skin-care brand Tata Harper will host booths or offer services at Gallery 38 in San Francisco, where Credo is based. The purpose of the event is to attract new customers.

Feelunique began its masterclass series on Jan. 21 with live videos featuring Elemis, Dermalogica and Q+A. The retailer had previously run the masterclass series between 2014 and 2018, but stopped, thinking the videos were not a key sales driver at the time.

Indie retailers that trade on a clean beauty stance, such as Follain and Detox Market, have begun dedicating resources to sustainability programs ranging from TerraCycle partnerships to environmental commitments. However, despite the hot topic of sustainability within the beauty industry, attempts at integrating sustainable practices underscore existing limitations in making...

BioClarity, a DTC acne brand, will roll out a digital brand campaign the week of Feb. 3. The campaign is a bid to make the brand appear more authentic by having its customers speak on the brand's behalf.

The ongoing campaign began on Jan. 17, appearing first on product information pages. It will expand to Veil Cosmetics' Amazon homepage in early February. The campaign includes a video and four images featuring seven women between 20 and 60 years old. Each model is meant to showcase a diverse skin...

On Monday, Unilever announced one of its boldest sustainability initiatives yet, stating that Dove, Dove Men+Care and Baby Dove will use 100% recycled plastic in its packaging by 2025. The overall Dove brand is distributed in 171 countries and requires almost two-thirds of all plastic that Unilever uses. Due to...

The 18-year-old company introduced facials to its massage-only service menu in 2018. For 2020, Massage Envy is increasing its budget for advertising facials from 20% to 50% of its total marketing spend, according to Kathy Collins, Massage Envy chief brand and innovation officer. By the end of 2020, facials will...

The 82-year-old Procter & Gamble brand, alongside other heritage brands like Irish Spring, has become the target of cultural jokes around unstylish and naive male customers. To promote its new deodorant, aluminum-free deodorant and body wash in a subtle scent called Ultra Smooth, Old Spice launched updates to its 2010...

Tiffany Masterson, Drunk Elephant’s founder, never intended to start a skin care business in 2013, let alone sell it in October for $845 million to Shiseido Group. She describes her transition from someone with no management experience to chief creative officer of a company with more than 100 people.