Beauty brands wrestle with sales impact of coronavirus in China Beauty brands are seeing significant sales impacts in China as coronavirus quickly escalates into a global pandemic. In 2019, a fifth of the global growth in beauty and cosmetics came from China, and this is expected to increase to a third by 2024.
Clean color brand Ilia focuses on offline marketing Hot on the heels of announcing its Series B funding in January, clean makeup brand Ilia is funneling that capital into its first out-of-doors campaign. The 10-year-old brand began its campaign on Feb. 17 to coincide with the launch of its serum skin tint product. Ilia has not previously invested...
Follain expands its skin-care line to Ulta, QVC and Anthropologie On March 2, clean beauty retailer Follain’s eponymous skin care-brand is stepping out of its own doors and into Ulta, Anthropologie and QVC. The particular advantage of working with these three retailers is the layered effect they can provide Follain.
Fast beauty brand Winky Lux moves into Target Founded in 2015, Winky Lux currently has wholesale partnerships with Sephora, Macy’s, Ulta, Amazon and Nordstrom and typically sells about five products in each retailer. But as the brand has grown, its team has come to understand that having a more substantial presence in individual retailers leads to more sales.
An inside look at Supergoop’s product development process Typically, Supergoop has a product pipeline that covers a five-year span, which is common in the beauty industry. Although it can take years for a product to make it to market, having multiple product ideas at any given time offers room to move up the production schedule to align with...
Benefit Cosmetics shifts marketing focus to macro-influencers Benefit Cosmetics is hosting its first macro-influencer event dubbed Beyond Benefit this week in Miami Beach, Fla. as it rethinks its influencer marketing playbook. Historically, Benefit Cosmetics has focused on global influencer trips or local events with micro-influencers. But this time, Benefit Cosmetics invited 42 people with followings between 250,000...
A new crew of beauty brand founders is emerging from digitally native brands Historically, beauty entrepreneurs have talked up their professional history with heritage companies such as L'Oréal, Estée Lauder Companies and Revlon. But as digitally-native beauty brands have matured, their employees have been branching out on their own.
Why beauty brands are working with buy-now-pay-later services Point-of-sale lenders like Afterpay, Klarna and Affirm are a modern and digital equivalent of layaway, although customers can receive their purchase immediately instead of waiting to pay it off first. While luxury beauty products or expensive facial devices may warrant the need to pay in installments, the beauty segment as...
YouTuber Kathleen Fuentes: ‘The influencer industry will only get bigger’ Kathleen Fuentes, who uses the handle @Kathleenlights on social channels, is considered a veteran in the influencer space. She started her YouTube channel in 2013 and currently has 4.18 million YouTube subscribers. She has 2.1 million followers on Instagram. Fuentes discussed her takeaways from her failed KL Polish experience, how...