- Beauty brands are using Slack groups and Zoom to collaborate during coronavirus
Beauty founders and executives are coming together in ways they never have before, casting off competitive viewpoints in order to work together and keep their businesses afloat through coronavirus turmoil.
Sexual wellness brands see sales spike during lockdowns Amid the public health crisis, customers are either finding themselves in closer proximity to their partners or in total isolation. It's allowed sexual wellness products to take on a bigger role in the self-care space.
Cosmetics reform bill passes first vote in legislative process Nearly 80 years after the first – and only – legislation regulating the cosmetics industry was passed, a new bill is now gaining momentum that will enable more industry regulation. At present, federal law does not require cosmetic ingredients, other than color additives, to have FDA approval prior to entering...
CBD beauty brands grapple with brick-and-mortar closures CBD brands are reeling from the sudden closure of brick-and-mortar retailers, after leaning on them for the past 12 months. With most of those businesses closed, CBD brands have to swivel back to e-commerce, and re-navigate digital advertising constraints.
Sol de Janeiro reconfigures its first fragrance launch For Sol de Janeiro, the four-year-old Brazilian inspired skin-care brand, its first fragrance (inspired by the scent of its hero Bum Bum cream) was a pinnacle moment for the brand. Now it has had to navigate the conundrum of hyping a new product while also being sensitive to the current...
How investors are helping beauty brands navigate coronavirus Even though the beauty category has historically been considered a recession-proof segment, investors and brands are not immune to the global coronavirus pandemic and its economic ramifications.
How NuFace is adjusting its social marketing amid coronavirus NuFace has had to become nimble with its social media strategies. It is promoting products but also trying to express empathy for the mental health of its social media followers.
Beauty brands pivot marketing tied to Coachella launches The Covid-19 pandemic caused massive real-life events like SXSW and Coachella to be canceled or postponed; now brands are adjusting marketing strategies and product launches that were tied to them.
Amid brick-and-mortar closures, brands shift pop-ups to summer Since pop-ups have emerged as an experiential retail concept, they have evolved to inform permanent store plans and product development, and are used as a general marketing lever. As such, the forced closure or postponement of these strategic outlets is having a large-scale impact.