Beauty manufacturers make the move to digital Historically, finding manufacturers and industry partners has been reliant on word-of-mouth. With manufacturers now forced to accelerate their digital presence, the collective trickle-down effect will be that more information is available to indie beauty entrepreneurs and it will also be easier to find.
Fekkai hair care launches AI tool for personalized recommendations On Wednesday, the recently relaunched hair care brand Fekkai debuted an AI-enabled hair tool called Fekk.AI, meant to teach customers about their hair and the products they need. Although the emergence of coronavirus did not influence the launch date of the AI tool, it has come at an auspicious time for Fekkai.
Inside beauty brand Eos’ long-term TikTok strategy On April 4, Eos launched its third TikTok campaign, set to run for eight days and tied to the Easter holiday. It is using the marketing exercise as an opportunity to craft an ongoing and long-term TikTok presence.
Skylar’s fragrance subscription shows strong retention during coronavirus The appeal of buying fragrance online (an already tough sales channel for the category) during unprecedented economic and cultural upheaval is difficult to understand. But Skylar's Scent Club has over 10,000 subscribers and the club currently boasts approximately an 85% month-over-month retention rate.
John Paul Mitchell Systems crafts its own $4 million stimulus package JPMS is distributed in 108 countries through salons. The company will give out $4 million worth of free products distributed to JPMS salon accounts depending on a variety of factors.
Beauty brands aim to supplement income of salons and professionals Following a wave of charitable GoFundMe accounts to solve for sudden furloughs and layoffs, beauty companies are in search of more viable ways to support their salon partners and unemployed beauty professionals.
Wellness brands grapple with advertising during coronavirus According to Facebook’s ad library, which shows what ads are running across Facebook, Messenger, Instagram and Facebook's audience network, several brands started to advertise products related to the immune system in March as the pandemic began to rapidly spread in the U.S.
Beauty brands scramble as retailers extend payment terms Retailers are shifting their existing in-store inventory to satisfy e-commerce purchases. They are therefore not making wholesale e-commerce purchases from brand partners for April and May. Additionally, nearly every retailer has reconfigured its payment terms by extending them from 30 days to 90 or 120 days after making a wholesale...
As China rebounds, beauty brands look to the country as a sales lifeline After two months of near-total lockdown, Chinese citizens are now slowly returning to work and new cases of coronavirus have started to decline. This raises questions for the U.S. and Europe and what their economies can expect in terms of their own recovery.